The need for more accessible beauty products has become increasingly evident as the beauty industry acknowledges the importance of inclusivity and ensuring that people of all abilities have equal access to the confidence-boosting benefits of beauty products.
Inclusive packaging plays a significant role in accessible beauty products, with brands incorporating ergonomic designs and tactile details to enhance usability.
In recent years, there has been a rise in celebrity-created brands that champion accessible beauty. While Rare Beauty’s packaging was informed by Selena Gomez’s personal experiences with Lupus, Guide Beauty got its start when Terri Bryant set out to address her own challenges with mobility caused by Parkinson’s disease. By leveraging their influence and platform, celebrity creators are driving positive change within the beauty industry, challenging norms and inspiring other brands to follow suit in their commitment to accessibility and inclusivity.
16 Accessible Beauty Innovationsa
From Easy-Open Moisturizers to Albino-Friendly False Lashes:
Laura McQuarrie — May 29, 2023 — Pop Culture

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Computerized Lipstick Applicators
L'Oréal Unveiled HAPTA at CES 2023

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Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
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Transformative Lip Jellies
Rare Beauty's Soft Pinch Tinted Lip Oil is Lightweight & Non-Sticky
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Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
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Accessible Beauty Brushes
Guide Beauty Brushes are Ergonomically Designed for Expert Blending
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Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
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Inclusive False Eyelash Brands
Jenna Lyons' Loveseen Offers 21 Different Lash Looks
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Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
8
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
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Accessible Grooming Tools
The Revlon Comfort + Control Tools Support Those with Limited Mobility
6
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
5
Flexible Accessible Makeup Brushes
Kohl Kreatives Launched the Flex Collection of Makeup Brushes
4
Easy-Open Facial Moisturizers
Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
3
Effortless Precision Eyeliners
Maybelline's Eyestudio Hyper Easy Liquid Liner Has a Hexagonal Grip
2
Ergonomic Liquid Eyeliners
Professional Paint Brushes Inspired the 24/7 Inks Liquid Eyeliner
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Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
Related Ideas
Assistive Fragrance Devices
L'Oréal My Aura Empowers People with Upper Limb & Visual Disabilities
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Collaborative Limited-Edition Holiday Collections
Aveda & Altuzarra Partner for an Exciting Launch
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Sustainably Minded Skincare
Iluminar Skin Launches a Collection of Sustainable Skincare Solutions
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Luxurious CBD Skincare
Lea Black Beauty® Introduces Clean, Effective CBD Skincare Solutions
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Minimalist Performance-Driven Skincare Brands
Saint Jō Skincare Enters the Beauty Market
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Sensory Accessibility Programs
Lush Cosmetics Partners with KultureCity for a Pilot Program
High-End Skin Essentials Collections
Christian Dior Delivers a Strategic Evolution in Luxe Beauty
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Sustainable Silk Accessories
Emily's Pillow Launches Beauty-Enhancing Sleep Products in Canada
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Refillable Magnet-Free Makeup Packaging
This Fenty Beauty Packaging Reduces Waste
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Refillable Cosmetic Campaigns
The L'Oréal #JoinTheRefillMovement Campaign is Expansive
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Skincare Product Range Expansions
Paula’s Choice Expands with Four New Skincare Essentials
Eco Amenity Offerings
ADA Cosmetics Introduces Eco-Boutique Amenities in Smart Dispensers
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Accessible Packaging Solutions
all® Introduces NaviLens Technology for Vision-Impaired Consumers
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Affordable Canadian Beauty Launches
Bubble Skincare is Now Available at Shoppers Drug Mart
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Accessibility-Focused Home Appliances
LG Electronics Expands Its LG Comfort Kit
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Skincare Research Hubs
The Ordinary’s New Website Grants Free Access to White Papers
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Model-Entrepreneur-Backed Beauty Brands
Brunel Body Care Debuts as Jasmine Tookes Wellness Brand
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Melanated-Skin-Focused Self-Care Brands
Loved01 Features Winter Skincare Essentials
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Celebrity Finishing Powders
Rare Beauty Debuts the True to Myself Tinted Pressed Finishing Powder
Inclusive Clinical Skincare
Reframe by Savannah James Products are Clinically Researched
Accessibility-Focused Sport Bags
Nike’s EasyOn Backpack Offers Dexterity for All Athletes
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Inclusive Self-Care Cosmetics
CHOC is an Empowering Makeup Brand for Melanin-Rich Skin
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Inclusive Beauty Haircare Products
Fenty Hair Will Cater to All Hair Types
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Ageing-Friendly Skincare Systems
Collage Beauty Introduces The Pro-Aging Skincare System
Portable Gym-Care Beauty Kits
Après Beauty Focuses on Practicality and Performance
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Upgraded Beauty Stick Formulas
BOOM! Beauty Upgrades the Formula and Packaging of Its Boomstick
White-Label Beauty Programs
Blanka Enables Easy, Custom Beauty Brand Launches With Dropshipping
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Energizing Bodycare Collections
Rare Beauty Awaken Confidence Inspires Joy and Vitality
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Award-Winning Inclusive Haircare Packaging
Enable Accessible Haircare Was Founded by Laura LeMond
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Low-Cost Luxury-Inspired Cosmetics
Bath & Body Works Everyday Luxuries Collection is Affordable
Dosage Control Droppers
The Quadpack Dropify Bottle Simplifies Skincare with a One-Handed Gesture
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Grip-Friendly Mascaras
LASHSCAPE by TILT Got the Arthritis Foundation’s Ease of Use Certification
Black Skincare Makeup Ranges
Raissa Yame Makeup is Formulated for Melanin-Rich Skin
Beauty-Branded Film Series
e.l.f. Beauty will Debut 'Show Your(s)e.l.f.' at Art Basel Miami Beach
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Ethical Skin-Nourishing Cosmetics
The Beauty Kitchen PURE Collection Features Four Products
Inclusive Self-Tanning Products
Peta Jane Beauty's Self Tanners are Eco-Certified and Organic
Fashionista-Inspired Hair Lines
Matilda Djerf Unveils a Haircare Brand Called Djerf Avenue Beauty
Celebrity-Backed Skincare Brands
Savannah James' Reframe Beauty Arrives on the Market
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Braille-Equipped Haircare Bottles
Wilde Unveils the New Blonde Enrich Shampoo and Conditioner Line
Accessible Skincare Gadgets
InventHelp Showcases a Hands-Free Lotion Applicator
Inclusive Premium Haircare
Sisterwould Bottles Include Braille and Tactile Product Differentiators
Small-Batch Skincare Brands
Collage Skincare Champions Canadian Beauty with Scientific Formulas
Eye-Catching Acne Solutions Packaging
ZitSticka is Bringing Products to Target in New Packaging
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Beauty Innovation Funds
L’Oréal's Inclusive Beauty Fund Recipients Were Announced
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Co-Created Beauty Glosses
Convié Creates Community-Focused Beauty Innovations
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Accessible Nourishing Skincare
ELLA by Best Skincare Shares Results-Driven Solutions for Women
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Purpose-Driven Beauty Collections
Rare Beauty Debuts Stay Vulnerable Mini Glossy Lip Balm Duo
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Comfortable Matte Lipstics
Rare Beauty by Selena Gomez Boasts the Kind Words Matte Lipstick
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Practical Accessibility-Focused Tech Products
Lg Debuts a Suite of Accessibility-Focused Products
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Expanded Luminizer Collections
Rare Beauty Introduces Two New Shades to Its Liquid Luminizer Line
Accessible Luxury Haircare
CLOUD Shares Nourishing and Volumizing Haircare with Mindful Formulas
Advanced Accessible Beauty Solutions
Neutrogena Partners with Tate McRae as Its Brand Ambassador
Sensitive Skin-Targeted Beauty Ranges
Dermablend Professional Has Introduced a New Skincare Range
High-Precision Beauty Lines
Daily Life Forever52 is Launching the Backstage Essential Collection
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Limited Edition Micellar Packaging
BIODERMA Partners with Victoria Beckham on its New Packaging