The need for more accessible beauty products has become increasingly evident as the beauty industry acknowledges the importance of inclusivity and ensuring that people of all abilities have equal access to the confidence-boosting benefits of beauty products.
Inclusive packaging plays a significant role in accessible beauty products, with brands incorporating ergonomic designs and tactile details to enhance usability.
In recent years, there has been a rise in celebrity-created brands that champion accessible beauty. While Rare Beauty’s packaging was informed by Selena Gomez’s personal experiences with Lupus, Guide Beauty got its start when Terri Bryant set out to address her own challenges with mobility caused by Parkinson’s disease. By leveraging their influence and platform, celebrity creators are driving positive change within the beauty industry, challenging norms and inspiring other brands to follow suit in their commitment to accessibility and inclusivity.
16 Accessible Beauty Innovationsa
From Easy-Open Moisturizers to Albino-Friendly False Lashes:
Laura McQuarrie — May 29, 2023 — Pop Culture
16
Computerized Lipstick Applicators
L'Oréal Unveiled HAPTA at CES 2023
15
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
14
Transformative Lip Jellies
Rare Beauty's Soft Pinch Tinted Lip Oil is Lightweight & Non-Sticky
13
Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
12
Accessible Beauty Brushes
Guide Beauty Brushes are Ergonomically Designed for Expert Blending
11
Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
10
Inclusive False Eyelash Brands
Jenna Lyons' Loveseen Offers 21 Different Lash Looks
9
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
8
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
7
Accessible Grooming Tools
The Revlon Comfort + Control Tools Support Those with Limited Mobility
6
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
5
Flexible Accessible Makeup Brushes
Kohl Kreatives Launched the Flex Collection of Makeup Brushes
4
Easy-Open Facial Moisturizers
Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
3
Effortless Precision Eyeliners
Maybelline's Eyestudio Hyper Easy Liquid Liner Has a Hexagonal Grip
2
Ergonomic Liquid Eyeliners
Professional Paint Brushes Inspired the 24/7 Inks Liquid Eyeliner
1
Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Calming Bodycare Collections
Rare Beauty Debuted the Find Comfort Body Collection
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Collaborative Limited-Edition Holiday Collections
Aveda & Altuzarra Partner for an Exciting Launch
Sustainably Minded Skincare
Iluminar Skin Launches a Collection of Sustainable Skincare Solutions
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Drugstore Beauty Pop-Ups
Physicians Formula's Glambulance Vehicle Featured Dermatologists
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Touchless Skincare Applicators
Lunaescent's Universal Skincare Beauty Tool Prevents Contamination
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Refillable Magnet-Free Makeup Packaging
This Fenty Beauty Packaging Reduces Waste
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Emotional Health Cosmetics Initiatives
Tower 28 Debuts the 'It’s Okay To Be Sensitive Lip Kit'
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Celebrity-Backed Liquid Blushes
Rare Beauty's Mini Soft Pinch Liquid Blush is Versatile
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Bite-Sized Beauty Collabs
Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Microalgae-Infused Mascaras
Oceanly Lash Serum Mascara is Clean and EWG Verified
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Take-Anywhere Beauty Balms
Jones Road's Miracle Balm Palette is an On-the-Go Multitasker
Sculptural Beauty Palettes
Little Ondine's Sculptor Contour and Highlight Palettes are Dynamic
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Celebrity Finishing Powders
Rare Beauty Debuts the True to Myself Tinted Pressed Finishing Powder
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
Accessibility-Focused Sport Bags
Nike’s EasyOn Backpack Offers Dexterity for All Athletes
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Upcycled Algae Makeup
The Unseen Beauty's Absorption Collection Uses Living Ink's Algae Black
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Inclusive Beauty Haircare Products
Fenty Hair Will Cater to All Hair Types
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Multi-Sensorial Body Washes
Rare Beauty's Exfoliating Body Wash Polishes Skin with Konjac Jelly
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Slow Beauty Refill Programs
Kindred Black's Approach to Packaging Preserves Glass-Blown Bottles
High-Quality Sensitive Skin Cosmetics
Grow Beautii Offers a New Experience for Sensitive Skin
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Sustainable Gold-Infused Skincare
Goldie Lux Skin Spotlights Colloidal 24k Gold
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Fashionista-Inspired Hair Lines
Matilda Djerf Unveils a Haircare Brand Called Djerf Avenue Beauty
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Braille-Equipped Haircare Bottles
Wilde Unveils the New Blonde Enrich Shampoo and Conditioner Line
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Female Empowerment Beauty Bundles
Elate Beauty and Axiology’s Better Bundle is Sustainable
Inclusive Premium Haircare
Sisterwould Bottles Include Braille and Tactile Product Differentiators
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Comfort-Focused Beauty Collections
Rare Beauty's Find Comfort Collection is Thoughtful
Accessible Nourishing Skincare
ELLA by Best Skincare Shares Results-Driven Solutions for Women
Purpose-Driven Beauty Collections
Rare Beauty Debuts Stay Vulnerable Mini Glossy Lip Balm Duo
Eye-Catching Acne Solutions Packaging
ZitSticka is Bringing Products to Target in New Packaging
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Beauty Innovation Funds
L’Oréal's Inclusive Beauty Fund Recipients Were Announced
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Co-Created Beauty Glosses
Convié Creates Community-Focused Beauty Innovations
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Comfortable Matte Lipstics
Rare Beauty by Selena Gomez Boasts the Kind Words Matte Lipstick
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Black Skincare Makeup Ranges
Raissa Yame Makeup is Formulated for Melanin-Rich Skin
Accessible Bathroom Collections
MAC Faucets Aims to Enhance Inclusivity and Comfort
Accessible Luxury Haircare
CLOUD Shares Nourishing and Volumizing Haircare with Mindful Formulas
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Sensitive Skin-Targeted Beauty Ranges
Dermablend Professional Has Introduced a New Skincare Range
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Precision Beauty Droppers
Aptar Beauty's NeoDropper Supports Hygienic, Controlled Application
Self-Expression Docu-Series
e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors
Accessibility-Focused Lip Liners
Holme Beauty Launches the Alignment Lip Liner in Six Shades
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products