Professional Paint Brushes Inspired the 24/7 Inks Liquid Eyeliner
Laura McQuarrie — May 29, 2023 — Fashion
References: urbandecay & beautytidbits
Recognizing the need for liquid eyeliner to be as responsive and comfortable as professional paint brushes, Urban Decay created the 24/7 Inks Liquid Eyeliner to ensure precise application and effortless control for flawless eye makeup. This painterly vegan beauty product boasts an ergonomic packaging design that adds wings to the sides of the applicator so that there's more surface area for fingers to grip.
The patented, precision grip is paired with a super-sharp tip to put even more control in the hands of the user so that their creative visions come to life as intended. Like artists who work with an expanded color palette, consumers will find an array of options from Urban Decay, including white, yellow, lime green and blue, as well as brown, white and black.
The patented, precision grip is paired with a super-sharp tip to put even more control in the hands of the user so that their creative visions come to life as intended. Like artists who work with an expanded color palette, consumers will find an array of options from Urban Decay, including white, yellow, lime green and blue, as well as brown, white and black.
Trend Themes
1. Ergonomic Beauty Tools - Beauty companies can innovate by creating ergonomic products that prioritize user comfort and control, as seen with Urban Decay's 24/7 Inks Liquid Eyeliner inspired by professional paint brushes.
2. Expanded Color Selection - Beauty companies can offer a wider range of color options for users to experiment with, following Urban Decay's example of offering unique colors such as yellow and lime green in their 24/7 Inks Liquid Eyeliner line.
3. Vegan Beauty Products - There is potential to disrupt the beauty industry by creating more vegan and eco-friendly beauty products, as demonstrated by Urban Decay's 24/7 Inks Liquid Eyeliner being vegan and packaged in eco-conscious materials.
Industry Implications
1. Beauty - The beauty industry can innovate by introducing more ergonomic and eco-friendly products, as well as expanding their color selection to explore creative possibilities.
2. Art Supplies - The art supplies industry can adapt their products to be more user-friendly and ergonomic, following the example of Urban Decay's 24/7 Inks Liquid Eyeliner inspired by professional paint brushes.
3. Fashion Accessories - The fashion accessories industry can potentially incorporate ergonomic design principles into their products to prioritize user comfort and control, similar to Urban Decay's 24/7 Inks Liquid Eyeliner packaging with patented precision grip and accessible wings.
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