L'Oréal Unveiled HAPTA at CES 2023
Laura McQuarrie — January 4, 2023 — Tech
References: prnewswire & engadget
HAPTA is one of the new beauty-tech innovations unveiled by L'Oréal at CES 2023 and it stands out as "the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility." It's estimated that 50 million people across the globe are living with limited fine motor skills and with this applicator, the future of beauty is inclusive.
This ultra-precise smart makeup applicator debuted at the Consumer Electronics Show as a way for those with limited hand and arm mobility to rely on a steady way to apply lipstick at home. HAPTA has a magnetic attachment for ease of ergonomic use, plus a clicking feature so that an intended position can be set during use.
HAPTA's leveling device will be piloted with Lancôme in 2023, first with a lipstick applicator and additional makeup applications in the future.
This ultra-precise smart makeup applicator debuted at the Consumer Electronics Show as a way for those with limited hand and arm mobility to rely on a steady way to apply lipstick at home. HAPTA has a magnetic attachment for ease of ergonomic use, plus a clicking feature so that an intended position can be set during use.
HAPTA's leveling device will be piloted with Lancôme in 2023, first with a lipstick applicator and additional makeup applications in the future.
Trend Themes
1. Inclusive Beauty Technology - The launch of HAPTA presents a new trend in which beauty technology is designed to cater to the needs of people with disabilities or limited mobility.
2. Smart Makeup Applicators - HAPTA is an example of a new class of makeup applicators that integrate technology to provide ultra-precise makeup application.
3. Ergonomic Makeup Tools - HAPTA is equipped with a magnetic attachment and clicking feature, indicating a trend where ergonomic tools are central to beauty technology innovation.
Industry Implications
1. Beauty Industry - There is disruptive innovation potential in the beauty industry with the integration of technology in makeup tools designed to increase inclusivity and improve user experience.
2. Assistive Technology Industry - Assistive technology companies can utilize the HAPTA device's design and features as inspiration to improve the lives of people living with disabilities.
3. Consumer Electronics Industry - The HAPTA device's launch at CES 2023 represents an opportunity for the consumer electronics industry to take notice of the growing demand for inclusive technology and design products accordingly.
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