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35 Examples of Health Drink Marketing

From Amazonian Beverage Ads to Delectable Juicery Branding

— August 26, 2014 — Lifestyle
When it comes to health drink marketing, one tried and tested way to go is simplistic packaging. By highlighting the minimal amount of ingredients in a healthy beverage, especially vegetable or fruit juices, the product will often sell itself. Instead of cluttering the minds of consumers, the advertising style mimics that of the item being promoted.

However, that doesn't mean there isn't room for creative commercials and provocative advertising in the realm of health drink marketing. Amazonian beverage ads and scandalous food spoof sites show suggestive content works well for health food products too. Meanwhile, healthy dance competitions and fake fruit mash-up ads demonstrate how health conscious brands can be interactive and engage with their audience.
5.6
Score
Popularity
Activity
Freshness
35
Nostalgic Drink Releases
Nostalgic Drink Releases
The Hi-C Ecto Cooler Makes a Comeback for the 'Ghostbusters' Reboot
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34
Spa-Themed Smoothies
Spa-Themed Smoothies
Robeks Taps Unveils Several Healthy Smoothies Inspired by Spa Water Flavors
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33
Mathematic Smoothie Branding
Mathematic Smoothie Branding
Green Ratio is a Concept for Measuring Ingredients in a Smoothie Mix
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32
Engrossing Emulsifying Branding
Engrossing Emulsifying Branding
VITA Vitamin Water Packaging Displays a Spectacular Mixing Process
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31
Plant-Based Beverage Cartons
Plant-Based Beverage Cartons
The 'Tetra Top' is Made from Sugarcane and FSC-Certified Paperboard
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30
Solar Metaphor Packaging
Solar Metaphor Packaging
Purdey's Multivitamin Drink Takes Inspiration from the Solar System
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29
Fruit Puree Pouches
Fruit Puree Pouches
'Fruit Me Up!' Fruit Purees Contain No More Than Four Ingredients
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28
Quirky Pressed Juices
Quirky Pressed Juices
Juice Matters' Cold Pressed Juices are Branded with Fun Names
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27
Additive-Free Bottled Teas
Additive-Free Bottled Teas
OVI Hydration Drinks are Packed with Minerals and Tea Antioxidants
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26
Organic Garden Branding
Organic Garden Branding
The Radiance Cleanse Juices are Raw, Cold-Pressed and Delicious
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25
Purist Wellness Beverages
Purist Wellness Beverages
'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
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24
Ferocious Fruit Energy Drinks
Ferocious Fruit Energy Drinks
Soul Drive Natural Energy Drinks Embody the Might of a Lion
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23
Antioxidant-Rich Watermelon Waters
Antioxidant-Rich Watermelon Waters
The 'What a Melon' Line Provides a Healthy Alternative to Juice
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22
Personalized Juice Bottle Branding
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
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21
Leaf-Like Packaging
Leaf-Like Packaging
PuraFruita Simulates the Leaf Around a Piece of Fruit
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20
Pastel-Hued Dairy Concepts
Pastel-Hued Dairy Concepts
This Kefir Branding Concept Includes Vibrant Flavors Like Avocado
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19
Blossoming Tea Packaging
Blossoming Tea Packaging
The Te Quiero Tea Packaging Design Opens Up Like a Flower
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18
Alcoholic Coconut Water
Alcoholic Coconut Water
Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
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17
Attention-Grabbing Juice Ads
Attention-Grabbing Juice Ads
Juice Press Makes a Statement with This Bold Campaign
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16
Healthy Prenatal Beverages
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
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15
Oat-Based Smoothies
Oat-Based Smoothies
Oatworks Packaging Makes Its Healthy Oatmeal Smoothie Ingredients Exciting
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14
Uniquely Shaped Fruit Branding
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
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13
Healthy Farm Juice Branding
Healthy Farm Juice Branding
Cuckoo’s Juice Branding Identity is Smart, Subtle and Sweet
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12
Energetic Juice Cans
Energetic Juice Cans
Good Juicery's Sparkling Juice Can Designs Brim with Energy and Whimsy
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11
Party Spring Water Packaging
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
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10
Numeric Juice Bottles
Numeric Juice Bottles
Rengora Juice's Fresh Juice Bottles Put an Emphasis on Clean Design
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9
Fashionably Patterned Juice Bottles
Fashionably Patterned Juice Bottles
UNIC Juices Are Designed to Appeal to Style-Savvy Consumers
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8
Interactive Juice Cups
Interactive Juice Cups
Backbone Branding Created a Playful Design Concept for To-Go Containers
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7
Minimalist Water Branding
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
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6
Minimalist Juice Branding
Minimalist Juice Branding
These Juice Bottles Make a Bold Statement With Simple Typography
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5
Categorized Juice Branding
Categorized Juice Branding
Roots & Bulbs Divides Nutrients into Informative Categories
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4
Invigorating Health Branding
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
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3
Nutrition-Focused Branding
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
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2
Fruit-Topped Juice Bottles
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
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1
Delectable Juicery Branding
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
<