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Top 100 Pop Culture Trends in 2020

From Meme-Inspired Ads to Superhero Sneakers

— February 8, 2020 — Pop Culture
Numerous industries look to pop culture trends to help define future campaigns and products, and this list of 2020 pop culture ideas is sure to offer countless examples that can serve as inspiration.

The superhero universe was a huge topic of conversation this year, with movies such as Avengers: Endgame, Spiderman Far From Home and Captain Marvel dominating at the box office. In an effort to capitalize on this excitement, adidas Basketball and Marvel Studios collaborated on a superhero-themed sneaker. On another note, brands leveraged meme culture in 2019 to target a younger demographic. An example of this was seen with Spotify's ad campaign, that tapped into common internet tropes to promote its data-driven streaming and curated playlists, while appealing to Millennials and Gen Z.

For more pop culture ideas in the year ahead, check out Trend Hunter’s 2020 Trend Report.
7
Score
Popularity
Activity
Freshness
98
Voice-Activated Disney Toys
Voice-Activated Disney Toys
Disney Pixar’s Toy Story 4 Range from ThinkWay is Responsive
<
97
Chinese Culture-Celebratory Sneakers
Chinese Culture-Celebratory Sneakers
Li-Ning's WOW7 Sneakers Celebrate the Lunar New Year
<
96
Kid Show-Inspired Playful Sneakers
Kid Show-Inspired Playful Sneakers
PUMA and Sesame Workshop Collaborate on a Whimsical Collection
<
95
Valentine's Day-Inspired Fragrance Lines
Valentine's Day-Inspired Fragrance Lines
A Pastel Campaign Boasts the Kim Kardashian Perfume Line
<
94
Fantastical Food Promotions
Fantastical Food Promotions
Wendy's Game of Thrones Promotion Combines Elements of Fire & Ice
<
93
Icon-Inspired Glamorous Sneakers
Icon-Inspired Glamorous Sneakers
Vans is Releasing a Footwear Line That Honors David Bowie
<
92
Toddler-Headed Hair Campaigns
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
<
91
Stunning Theatrical Fashion Editorials
Stunning Theatrical Fashion Editorials
IISE's SS19 Draws Inspiration from Protests in South Korea
<
90
Teen Drama Board Games
Teen Drama Board Games
The Monopoly Riverdale Board Game Has Collectible Tokens and More
<
89
Space Race-Inspired Fashion Editorials
Space Race-Inspired Fashion Editorials
Levi's Taps Nostalgia with Its 1950s Space Race Lookbook
<
88
Playful Politically Inspired Timepieces
Playful Politically Inspired Timepieces
After Its April Fools Prank, TRIWA Launches Trump Watches
<
87
Rapper-Funded Contemporary Womenswear Lines
Rapper-Funded Contemporary Womenswear Lines
Maisie Wilen's Inaugural Capsule is Funded by Kanye
<
86
Upcycled Vintage Chair Covers
Upcycled Vintage Chair Covers
Dr. Romanelli & Modernica's Collab Uses Champion-Branded Clothing
<
85
Trash-Collecting Viral Eco Initiatives
Trash-Collecting Viral Eco Initiatives
The #Trashtag Has Seen a Surge in Popularity of Recent
<
84
Psychedelic Tie-Dye Band Shirts
Psychedelic Tie-Dye Band Shirts
NOT / APPLICABLE's Tie-Dye Grateful Dead Shirts Honor the 70s
<
83
Ethereal Social Photo Projects
Ethereal Social Photo Projects
Marta Syrko Puts Models with Down Syndrome in the Spotlight
<
82
Fable-Inspired High Fashion Capsules
Fable-Inspired High Fashion Capsules
Gucci Releases a Celebratory Lunar New Year Collection
<
81
High School-Themed Footwear Events
High School-Themed Footwear Events
This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era
<
80
Sneaker-Honoring Magazine Launches
Sneaker-Honoring Magazine Launches
atmos Launches an Air Max Magazine That Will Delight Nike Fans
<
79
Pharmaceuticals-Influenced Streetwear
Pharmaceuticals-Influenced Streetwear
MYGE's Graphic-Heavy Design are Sure to Make a Statement
<
78
Reggaeton Artist-Designed Apparel
Reggaeton Artist-Designed Apparel
J Balvin Joined with GUESS to Come Up with a Colorful Line
<
77
Subtle Social Media Commentary
Subtle Social Media Commentary
Ezequiel Pini's Project for Six N. Five Criticizes Social Media
<
76
Street-Ready Luxury Fashion
Street-Ready Luxury Fashion
Pharrell Williams Unveils His New Chanel Collaboration
<
75
Disney Villain Beauty Sets
Disney Villain Beauty Sets
The Funko Pop! Disney Cosmetics Collection is Based on Famous Villains
<
74
Web-Inspired Pop-Up Concepts
Web-Inspired Pop-Up Concepts
Made Thought is "a Website That Exists in the Form of a Pop-Up Shop"
<
73
Hyper-Focused Soda Ads
Hyper-Focused Soda Ads
The New Coca-Cola Print Ads are Quite Impactful in a Subtle Manner
<
72
Dating App Valentine's Cards
Dating App Valentine's Cards
Hinge and Society6 Collaborated on Modern Valentine's Day Cards
<
71
Daring Brand Call-Out Ads
Daring Brand Call-Out Ads
This Skechers Ad Takes a Risk as It Trolls the Nike NCAA Malfunction
<
70
Boho Celebrity Decor Lines
Boho Celebrity Decor Lines
The Drew Barrymore Flower Home Line Features Chic and Affordable Pieces
<
69
Light-Emitting Sleep Boxes
Light-Emitting Sleep Boxes
The Zucklight Helps Moms Know When to Get Up and Start the Day
<
68
Ethereally Monochromatic Sports Collections
Ethereally Monochromatic Sports Collections
The Reebok x Victoria Beckham Boasts Supreme Elegance
<
67
Uninspired Vibrant Posters
Uninspired Vibrant Posters
Alex + Hugo Launch Colorful 'Demotivational Posters' with Cynical Words
<
66
Vibrant '90s-Themed Hotels
Vibrant '90s-Themed Hotels
Hotels.com's Lisa Frank Flat is the Perfect Retreat for '90s Fans
<
65
Goth-Inspired Brand Launches
Goth-Inspired Brand Launches
Goth des Garçons is a Brand That Exaggerates Online Fashion Culture
<
64
Canned Water Beverages
Canned Water Beverages
Mananalu is Fighting Single-Use Plastic Water Bottles with Aluminum Cans
<
63
Hand-Drawn Vintage Apparel
Hand-Drawn Vintage Apparel
Top Shelf Premium and Matt Faust Join Forces on a SS19 Capsule
<
62
Fast Food Halloween Collections
Fast Food Halloween Collections
Taco Bell Unveils a Halloween Collection for Couples and Families
<
61
Social Media-Inspired Wavy Glasses
Social Media-Inspired Wavy Glasses
The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
<
60
Wireless Earphone Earrings
Wireless Earphone Earrings
Twitter User Tackles Viral Internet Craze with AirPod Earrings
<
59
Modern Art-Adorned Casualwear
Modern Art-Adorned Casualwear
Lacoste and Keith Haring Collaborate on a Preppy Set of Apparel
<
58
Drinkable Potato Chips
Drinkable Potato Chips
Koike-Ya Debuts a Snack Innovation That Keeps Your Hands Grease-Free
<
57
Superhero-Themed Basketball Shoes
Superhero-Themed Basketball Shoes
Marvel Studios and adidas Basketball Drops Heroes Among Us Pack
<
56
Subtly Simplistic Cartoon Fashions
Subtly Simplistic Cartoon Fashions
The UNIQLO UT Mickey Mouse Collection Includes Many Styles
<
55
Mysterious Logo-Dependent Campaigns
Mysterious Logo-Dependent Campaigns
American Red Cross' 'Missing Type' Revamps the Logos of Brands
<
54
Logo-Centric Custom Fashion
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
<
53
Animation-Inspired Sneaker Designs
Animation-Inspired Sneaker Designs
The New Nike Air Max 1 Silhouette is Influenced by Missing Link
<
52
Spray Paint-Style Fashion Collaborations
Spray Paint-Style Fashion Collaborations
The Levi's x Gorillaz Line Boasts Room for Customization
<
51
Sitcom-Themed Toy Releases
Sitcom-Themed Toy Releases
LEGO Created a Friends-Themed Set for the Show's 25th Anniversary
<
50
Humorous Ocean Clean-Up Campaigns
Humorous Ocean Clean-Up Campaigns
Pornhub Launches the 'Dirtiest Porn Ever' to Raise Money
<
49
Helpful Digital Detox Patches
Helpful Digital Detox Patches
Stupid Studio and Jacob Sørensen Work on a Digital Addiction Cure
<
48
Playful Pop Culture-Referencing Ads
Playful Pop Culture-Referencing Ads
This LEGO Ad Responds to Netflix's Tidying Up with Marie Kondo
<
47
Exaggerated Contemporary Statement Dresses
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
<
46
Cartoon Meme Collectibles
Cartoon Meme Collectibles
The 'Masterpiece Memes' SpongeBob Toys Take Cues from Viral Content
<
45
Cartoon-Themed Resort Hotels
Cartoon-Themed Resort Hotels
The Cartoon Network Hotel is Created with Palace Entertainment
<
44
Tasteful Body-Celebrating Ads
Tasteful Body-Celebrating Ads
This KKW BEAUTY Campaign Highlights Belly Rolls & Stretch Marks
<
43
Anti-Sexism Chair Designs
Anti-Sexism Chair Designs
The Manspreading Chair by Laila Laurel Offers Subtle Commentary
<
42
Immersive Visual Installations
Immersive Visual Installations
Refik Anadol’s Work is Projected onto the LA Disney Concert Hall
<
41
Design-Forward Climate Strike Posters
Design-Forward Climate Strike Posters
Glug Develops an Expansive Database for Activist Posters
<
40
Exclusively Exhibited Sneaker Samples
Exclusively Exhibited Sneaker Samples
Virgil Abloh's MCA Exhibit Reveals Nike x OFF-WHITE Samples
<
39
Typography-Inspired Board Games
Typography-Inspired Board Games
The Updated Galapagos Game by Felix Salut is Design-Friendly
<
38
Actress-Crafted Beauty Brands
Actress-Crafted Beauty Brands
Millie Bobby Brown Created a Beauty Line Called Florence by Mills
<
37
Arty Fast Food Campaigns
Arty Fast Food Campaigns
McDonald's Sweden Turns to High Art to Promote Its Big McBacon
<
36
AI Robot-Produced Artwork
AI Robot-Produced Artwork
AI Art is Gaining Traction and It is Evident from Ai-Aa's Exhibition
<
35
Members-Only Co-Working Spaces
Members-Only Co-Working Spaces
Spring Place Beverly Hills Boasts a Luxurious & Focused Environment
<
34
Lazy Summer-Inspired Graphic Tees
Lazy Summer-Inspired Graphic Tees
Uniqlo Launches a Range of Gudetama Tees for the Summer Months
<
33
Intimacy-Introducing Hugging Machines
Intimacy-Introducing Hugging Machines
Lucy McRae Explores the Connotations of Mechanical Touch
<
32
Highly Elegant Restaurant Interiors
Highly Elegant Restaurant Interiors
The Lucky Cat Restaurant Boasts a Romantic Atmosphere
<
31
Social Media Brand Engagements
Social Media Brand Engagements
McDonald's is Taking a Stab at Balenciaga's Slip-On Shoes
<
30
Life Simulation-Inspired Lookbooks
Life Simulation-Inspired Lookbooks
The Moschino Sims 4 Collection Takes Cues from the Iconic Game
<
29
In-Store Mystery Boxes
In-Store Mystery Boxes
Marshalls' Surprise Boxes Treat Shoppers to Fashion, Decor, Tech & More
<
28
Celebrity Loungewear Lines
Celebrity Loungewear Lines
Kim Kardashian's SKIM Line Just Launched the 'Cotton Collection'
<
27
Anime-Inspired Footwear Designs
Anime-Inspired Footwear Designs
These Anime Vans Sneakers are Inspired by JoJo’s Bizarre Adventure
<
26
Meme-Inspired Holiday Apparel
Meme-Inspired Holiday Apparel
The 'Woman Yelling at a Cat' Sweater Celebrates Internet Culture
<
25
Spin-Friendly Sunglasses
Spin-Friendly Sunglasses
Jimmy Fallon & Warby Parker Develop Classic Sunglasses with a Twist
<
24
Human-Animal Hybrid Fashion
Human-Animal Hybrid Fashion
The 2019 Iris Van Herpen Show Draws Inspiration from DNA Engineering
<
23
Unconventional Handmade Cannabis Products
Unconventional Handmade Cannabis Products
Neenineen Studio Fuses Caffeine, Cannabis & Water Slides
<
22
Post-Climate Change Fashion Runways
Post-Climate Change Fashion Runways
Marine Serre Embraces an Apocalyptic Style for SS 2020
<
21
Gamer-Branded Burritos
Gamer-Branded Burritos
Chipotle Teamed Up with YouTuber 'Myth' to Create the Myth Burrito
<
20
Witty Millennial Life Kits
Witty Millennial Life Kits
The Adulting Kit is a Hilarious Take on Millennial Culture
<
19
TV-Inspired Handmade Pet Beds
TV-Inspired Handmade Pet Beds
Kate Agafonova Uses Foam Rubber and Textiles in This Design
<
18
Sci-Fi Film Graphic T-Shirts
Sci-Fi Film Graphic T-Shirts
The Uniqlo UT x Star Wars Range Drops and Features Signature Visuals
<
17
Authentic Grass Slippers
Authentic Grass Slippers
Somersby Released Slippers Made from Real Grass
<
16
Super Realistic CG Models
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
<
15
Coloring Book-Themed Cafes
Coloring Book-Themed Cafes
The 2D Cafe in Japan is the Perfect Spot for Your Next Instagram Post
<
14
3D-Printed Gala Gowns
3D-Printed Gala Gowns
Zac Posen, GE Additive & Protolabs Collaborated on 3D-Printed Met Gala Gowns
<
13
Humorous Social Media-Referencing Campaigns
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
<
12
Ironically Direct Campaigns
Ironically Direct Campaigns
no name Launched A Straightforward and Hilarious Campaign
<
11
Nostalgic 90s Swimwear Collections
Nostalgic 90s Swimwear Collections
The Sofia Richie x Frankie's Bikinis Line is a Nod to the 90s
<
10
Minimalist Rectangular Homes
Minimalist Rectangular Homes
2001 Uses Glass and Concrete for This Compact House in Luxembourg
<
9
Creative Award Show Posters
Creative Award Show Posters
Shutterstock's Designer Produce Pop Art-Inspired Oscar Posters
<
8
Nostalgia-Themed Selfie Museums
Nostalgia-Themed Selfie Museums
Toronto's HideSeek Draws Inspiration from Childhood Memories
<
7
Meme-Inspired Music Ads
Meme-Inspired Music Ads
Spotify Ads Tap Internet Culture to Spark Enjoyment Among Users
<
6
Swapped Logo Aesthetics
Swapped Logo Aesthetics
As a Bizarre Marketing Stunt, CDA Swaps the Logos of Big-Name Brands
<
5
Highly Imaginative Sneaker Concepts
Highly Imaginative Sneaker Concepts
London-Based Rosie Lee Develops a Number of Air Max Visions
<
4
Agency-Signed Virtual Models
Agency-Signed Virtual Models
CGI Model Daisy Page is Now Exclusively Signed to Lipps LA
<
3
Arty Recreated Photo Campaigns
Arty Recreated Photo Campaigns
Balmain Channels Janet Jackson Through Cara Delevingne
<
2
Viral Sex Toy Ads
Viral Sex Toy Ads
WOW Tech Group's 'Womanizer' Billboard Gainer International Recognition
<
1
Cheeky Marketing Strategies
Cheeky Marketing Strategies
The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design
<