As a Bizarre Marketing Stunt, CDA Swaps the Logos of Big-Name Brands
Kalin Ned — August 14, 2019 — Pop Culture
References: cda.eu & designtaxi
CDA is a kitchen appliance company and in a recent bid to unsettle consumers, the label challenges the perception of logo aesthetics. Tapping the identity of famous, globally renowned brands like McDonald's Burger King, Coca-Cola, Pepsi, and more, CDA has produced alternative versions of logos, where certain elements appear to be swapped. For example, while Burger King's buns say McDonald's instead of what consumers expect, the Golden Arches logo boasts Burger King. Coca-Cola and Pepsi-Cola are also among the subjects of the swapped logo aesthetic.
The effect of the remix is definitely puzzling and one might wonder what motivation CDA had to engage in such a marketing stunt. Perhaps it was trying to bridge the differences between two direct competitors.
The effect of the remix is definitely puzzling and one might wonder what motivation CDA had to engage in such a marketing stunt. Perhaps it was trying to bridge the differences between two direct competitors.
Trend Themes
1. Logo Remixing - There is a trend of swapping elements in famous brand logos to create puzzling and disruptive marketing campaigns.
2. Brand Identity Challenge - Brands are challenging the perception of logo aesthetics by creating alternative versions of their logos.
3. Competitor Collaboration - Companies are bridging the differences between direct competitors by engaging in unexpected marketing stunts.
Industry Implications
1. Kitchen Appliance - Kitchen appliance companies like CDA are leveraging logo remixing as a disruptive innovation opportunity to unsettle consumers and create buzz in the industry.
2. Fast Food Chains - Fast food chains like McDonald's and Burger King can explore logo remixing as a way to challenge brand identity and attract attention from consumers.
3. Beverage - Beverage companies such as Coca-Cola and Pepsi-Cola can experiment with swapped logo aesthetics to create marketing campaigns that spark curiosity and conversation among consumers.
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