Alex + Hugo Launch Colorful 'Demotivational Posters' with Cynical Words
Grace Mahas — July 5, 2019 — Business
References: alexandhugo
Alex + Hugo, a Senior Integrated creative team based in London, recently announced the launch of its new vibrant 'Demotivational Posters' that feature cynical phrases. The artwork boasts eye-catching colors with chunky, 3D typography.
These bespoke posters are printed on German Hahnemühle Photorag matte paper to ensure the colors are vibrant and accurate. The posters feature sayings such as "Maybe tomorrow maybe never," "Born to snooze," and "Yeah not gonna happen." According to the designers, their inspiration for creating these Demotivational Posters come for a positive outlook. They state, "We think nothing motivates you more than someone saying you won't to make it." The Demotivation Posters are likely targetted towards Millenials and Gen Z who appreciate sarcastic slogans often found in meme culture.
These bespoke posters are printed on German Hahnemühle Photorag matte paper to ensure the colors are vibrant and accurate. The posters feature sayings such as "Maybe tomorrow maybe never," "Born to snooze," and "Yeah not gonna happen." According to the designers, their inspiration for creating these Demotivational Posters come for a positive outlook. They state, "We think nothing motivates you more than someone saying you won't to make it." The Demotivation Posters are likely targetted towards Millenials and Gen Z who appreciate sarcastic slogans often found in meme culture.
Trend Themes
1. Sarcastic Poster Trend - The rise of sarcastic and cynical posters with bold typography presents an opportunity for designers to tap into the humor and relatability of millennial and Gen Z audiences.
2. Vibrant Artwork Trend - The use of vibrant, eye-catching colors and chunky 3D typography in artwork offers an opportunity for artists and designers to create visually striking pieces that stand out in a digital age.
3. Demotivational Posters Trend - The introduction of demotivational posters with phrases that challenge traditional motivational messages provides an innovative approach to inspire and engage audiences through reverse psychology.
Industry Implications
1. Art and Design - The art and design industry can leverage the sarcastic poster trend to create unique and humorous artwork that appeals to younger generations who value authenticity and wit.
2. Printing and Paper - In the printing and paper industry, the demand for vibrant and accurate colors in poster production presents an opportunity to offer specialized printing services that cater to the needs of artists and designers.
3. Marketing and Advertising - Marketing and advertising professionals can explore the demotivational poster trend to create campaigns that challenge conventional motivational messaging, appealing to audiences who appreciate sarcasm and irony.
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