After Its April Fools Prank, TRIWA Launches Trump Watches
Kalin Ned — May 7, 2019 — Pop Culture
The limited edition Trump watches by Swedish company TRIWA are quite playful, daring and entertaining. For April Fool's 2019, the brand released a concept of a timepiece that spotlighted a cartoon version of the American president where his hair is split into two to form the hands of the clock. The tongue-in-cheek design received quite an ovation, with hundreds requesting the product be developed for market. As a result, TRIWA announced three days later that Trump watches were available for pre-order, with only 1,000 to be produced.
Although the company "wasn't expecting any commercial power," the interest in the launch of the timepieces speaks to the politically oriented consumer and the winning combination of politics and humor.
Although the company "wasn't expecting any commercial power," the interest in the launch of the timepieces speaks to the politically oriented consumer and the winning combination of politics and humor.
Trend Themes
1. Politically Inspired Timepieces - Creating timepieces that incorporate political figures or themes to appeal to politically oriented consumers.
2. Playful Design - Designing products with a tongue-in-cheek and entertaining aesthetic to capture consumer attention and generate interest.
3. Limited Edition Marketing - Using limited edition releases to create a sense of exclusivity and drive demand among consumers.
Industry Implications
1. Fashion Accessories - Incorporating politically inspired timepieces into the fashion accessories industry to offer unique and novelty items to consumers.
2. Gift and Novelty Products - Exploring politically themed timepieces as part of the gift and novelty products industry to cater to consumers looking for humorous and unique items.
3. Marketing and Advertising - Utilizing the concept of limited edition releases and playful design to create disruptive marketing strategies and campaigns.
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