Wendy's Game of Thrones Promotion Combines Elements of Fire & Ice
Laura McQuarrie — April 15, 2019 — Lifestyle
References: wendys & prnewswire
To kick off the start of the eighth and final Game of Thrones season, Wendy's created a special Game of Thrones promotion that plays up some of its products that can be tied to fire and ice. For a limited time, Wendy's is offering a free small Frosty when a Spicy Chicken Sandwich Combo is purchased via DoorDash.
Knowing that millions of people will be tuning in on Sundays, and setting themselves up with snacks and drinks for the long episodes, Wendy's created a special promo code that can be redeemed to have the special deal delivered straight to one's door.
In partnership with IGN, Wendy's is supporting The Ringer's Talk the Thrones live pre-and post-show breakdowns, and fans can keep up with the conversation on #HouseWendys.
Knowing that millions of people will be tuning in on Sundays, and setting themselves up with snacks and drinks for the long episodes, Wendy's created a special promo code that can be redeemed to have the special deal delivered straight to one's door.
In partnership with IGN, Wendy's is supporting The Ringer's Talk the Thrones live pre-and post-show breakdowns, and fans can keep up with the conversation on #HouseWendys.
Trend Themes
1. Game of Thrones Promotions - Opportunity for other brands to create tie-in promotions with popular TV shows or movies.
2. Food Delivery Collaborations - Potential for food delivery apps and restaurants to collaborate and offer special deals or exclusive promotions.
3. Social Media Engagement - Brands can leverage social media platforms to engage with fans and create buzz around their promotions.
Industry Implications
1. Fast Food - Fast food chains can explore unique promotions and collaborations to attract customers.
2. Television and Entertainment - TV networks and streaming platforms can explore partnerships to create unique promotional opportunities for their shows.
3. Food Delivery Services - Food delivery apps can partner with restaurants to offer exclusive promotions and discounts to attract customers.
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