Hinge and Society6 Collaborated on Modern Valentine's Day Cards
Laura McQuarrie — February 12, 2019 — Pop Culture
References: society6 & design-milk
With the help of more than a dozen artists, dating app Hinge and Society6 came together to create a fun collection of modern Valentine's Day cards with options that are perfect for sharing with not just a significant other but also friends, love interests and everything in between—and since the card collection provides something for everyone, Society6 is even offering three cards for the price of one. The Hinge x Society6 Valentine's Day card collab officially aims to help people "celebrate the moments between 'we matched' and 'we’re getting married!'"
The limited-edition cards for Millennials feature of-the-moment phrases and references like weighted blankets and Fyre Festival with colorful compositions, illustrations and artful text, as well as some cards that capture the difficulty of defining some relationships in the digital age.
The limited-edition cards for Millennials feature of-the-moment phrases and references like weighted blankets and Fyre Festival with colorful compositions, illustrations and artful text, as well as some cards that capture the difficulty of defining some relationships in the digital age.
Trend Themes
1. Modern Valentine's Day Cards - Opportunity to disrupt traditional greeting card industry by offering contemporary, customized cards for various relationships.
2. Collaborative Artistic Partnerships - Opportunity to disrupt the art and design industry by partnering with artists to create unique and trendy products.
3. Personalized Relationship Experiences - Opportunity to disrupt the dating app industry by providing users with personalized and creative ways to express their feelings.
Industry Implications
1. Greeting Card Industry - Opportunity to disrupt the greeting card industry with modern, customizable cards designed for the Millennial demographic.
2. Art and Design Industry - Opportunity to disrupt the art and design industry by collaborating with artists to create limited-edition and trendy products.
3. Dating App Industry - Opportunity to disrupt the dating app industry by incorporating personalized and creative features, such as Valentine's Day cards, to enhance the user experience.
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