Koike-Ya Debuts a Snack Innovation That Keeps Your Hands Grease-Free
References: wsj & designtaxi
Koike-ya is a Tokyo-based brand that has captured the attention of the Wallstreet Journal with a surprising snack innovation.
Digital cultures have fundamentally changed a lot of aspects of human behavior. As smartphone screens have become a permanent extension for on-the-go individuals, brands are looking to revolutionize products to fit the demands of the lifestyle. Koike-ya saw potential with a fan-favorite snack — potato chips.
Recognizing that tech-savvy nations cannot enjoy the popular snack without greasing up the screen of smart devices, the Japanese company sought out to find a viable solution. The snack innovation is dubbed 'One Hand Chips' and its contents come pre-mashed, rendering the treat drinkable.
Koike-ya's product definitely carries immense comfort value for urban dwellers on-the-go.
Photo Credits: Koike-Ya
Digital cultures have fundamentally changed a lot of aspects of human behavior. As smartphone screens have become a permanent extension for on-the-go individuals, brands are looking to revolutionize products to fit the demands of the lifestyle. Koike-ya saw potential with a fan-favorite snack — potato chips.
Recognizing that tech-savvy nations cannot enjoy the popular snack without greasing up the screen of smart devices, the Japanese company sought out to find a viable solution. The snack innovation is dubbed 'One Hand Chips' and its contents come pre-mashed, rendering the treat drinkable.
Koike-ya's product definitely carries immense comfort value for urban dwellers on-the-go.
Photo Credits: Koike-Ya
Trend Themes
1. Drinkable Snacks - Snack companies can explore the trend of drinkable snacks to cater to the on-the-go lifestyle.
2. Screen-friendly Snacks - Snack companies can create screen-friendly snacks to solve the problem of greasy screens caused by traditional snacks.
3. Tech-inspired Snacks - Snack companies can take inspiration from technology to create innovative snack products that cater to the digital age.
Industry Implications
1. Snack - The snack industry can disrupt traditional snacking habits by exploring the trend of drinkable, screen-friendly, and tech-inspired snacks.
2. Tech - The tech industry can partner with snack companies to create solutions for on-the-go individuals who want to snack without damaging their devices.
3. Convenience - The convenience store industry can capitalize on the trend of drinkable snacks to offer customers a wide variety of on-the-go options.
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