WOW Tech Group's 'Womanizer' Billboard Gainer International Recognition
Kalin Ned — March 22, 2019 — Pop Culture
References: thegardencollective & womanizer
It is difficult to tastefully pull off a sex toy ad, given the subject at-hand and the social restrictions that come with it. This billboard for 'Womanizer' — WOW Tech Group's sex toy brand, however, hits the right intersection between provocative, sensually alluring and slick. Located on one of Toronto's busiest highways, the marketing tool has been designed by local ad agency The Garden.
The 'Womanizer' billboard proudly proclaims 'Scream Your Own Name' which is undoubtedly the key selling point of the minimalist sex toy ad. The billboard has an empowering demeanor which makes it not only relatable but quite desirable from the point of view of the consumer.
Pushing the boundaries of media companies in the women's sex toy category, the 'Womanizer' ad surely addresses and liberates some social stigmas.
The 'Womanizer' billboard proudly proclaims 'Scream Your Own Name' which is undoubtedly the key selling point of the minimalist sex toy ad. The billboard has an empowering demeanor which makes it not only relatable but quite desirable from the point of view of the consumer.
Pushing the boundaries of media companies in the women's sex toy category, the 'Womanizer' ad surely addresses and liberates some social stigmas.
Trend Themes
1. Provocative Sex Toy Ads - There is a trend of creating provocative and sensually alluring advertisements for sex toys, pushing the boundaries of traditional advertising.
2. Minimalist Marketing Tools - The use of minimalist design in sex toy billboards offers a sleek and empowering aesthetic that resonates with consumers.
3. Addressing Social Stigmas - Sex toy advertisements, like the 'Womanizer' billboard, are working to address and liberate social stigmas surrounding the industry.
Industry Implications
1. Advertising - The advertising industry has the opportunity to explore and create provocative and empowering advertisements for sex toy brands.
2. Sex Toy Manufacturing - The sex toy manufacturing industry can benefit from minimalist and empowering designs that resonate with consumers.
3. Social Services - Social services can play a role in addressing and educating about social stigmas surrounding sex toys, creating a more inclusive and informed society.
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