Marshalls' Surprise Boxes Treat Shoppers to Fashion, Decor, Tech & More
Laura McQuarrie — August 14, 2019 — Pop Culture
References: marshalls & prnewswire
Just as many online brands are embracing mystery product boxes, Marshalls is now introducing its own Surprise Boxes with plenty of treats for in-store shoppers to discover. On August 16th, a Marshalls Surprise Box will be placed in all stores across the country and the first lucky person to locate it will walk away with great surprises. Each of the curated Marshalls Surprise Boxes will be unique and have the potential to treat consumers to fashion, tech, beauty, home decor and accessories, reminding of how the store's assortment continually surprises shoppers with great finds and prices.
To kick off the start of its mystery box program, Marshalls collaborated with Kaley Cuoco, who appeared in the Marshalls Tribeca store in New York City to share the very first Marshalls Surprise Boxes ahead of the official launch.
To kick off the start of its mystery box program, Marshalls collaborated with Kaley Cuoco, who appeared in the Marshalls Tribeca store in New York City to share the very first Marshalls Surprise Boxes ahead of the official launch.
Trend Themes
1. In-store Mystery Boxes - In-store retailers can attract customers by creating unique and personalized mystery boxes that provide consumers with exciting surprises.
2. Curated Surprise Boxes - Curated surprise boxes could be a new marketing tactic for brands as it results in positive customer experience and can boost customer loyalty.
3. Personalized Shopping Experience - Personalized shopping experience is an important trend and brands could leverage this trend by creating curated boxes that cater to specific customer preferences.
Industry Implications
1. Retail Industry - The retail industry could utilize curated and personalized surprise boxes to attract more customers and increase sales revenue.
2. E-commerce Industry - E-commerce businesses could utilize curated surprise boxes to enhance the customer experience and provide unique products to consumers during online shopping.
3. Marketing Industry - The marketing industry could utilize curated surprise boxes as an innovative marketing tactic for brand promotion and customer retention.
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