Fashion designers showing beneficence in their collections and campaigns
Implications - Sartorial acts of beneficence have been one of the most fashionable things to hit runway with year. Some designers have integrated charitable aspects to their collections by donating proceeds to social causes. While breast cancer continues to rank high, many designers are now opting for green charities.
Trend Themes
1. Charitable Fashion - Fashion designers integrating charitable aspects to their collections by donating proceeds to social causes.
2. Micro-lending Programs - Increasing trend of big companies and celebrities tying up with micro-lending or micro-credit programs, making small loans available to poor people to start their own businesses.
3. Fashion for Awareness - Fashion becoming an increasingly popular avenue for promoting awareness around various social causes.
Industry Implications
1. Apparel Industry - Companies in the apparel industry can incorporate donations to social causes with their collections to attract socially-conscious consumers.
2. Finance Industry - Banking or finance companies can move towards offering micro-loans / micro-credit programs, thereby supporting individuals without access to conventional bank loans.
3. Non-profit Industry - Non-profit industry organizations can partner with fashion and apparel brands for fundraising collaborations towards social causes.
12 Featured, 3 Examples:
371,449 Total Clicks
Date Range:
Apr 08 — Sep 08
Trending:
Hot
Consumer Insight Topics:
