Traditionally human products are extending into the animal world
Implications - Pet owners continue to identify with their pets or treat them like real children. The multi-billion-dollar pet industry shows no signs of losing demand, with pet owners spending increasingly more on fashion and luxury items. It’s a good time to figure out if any of your products or services could extend to the four-legged set.
Trend Themes
1. Humanization of Pets - More and more people are treating pets like humans and willing to spend extra for pet fashion, luxury, and organic food, creating opportunities for businesses catering to such demands.
2. Pet-friendly Travel - As pets are considered part of the family, more pet owners are looking for pet-friendly hotels and accommodations, leading to opportunities for hotels, resorts, and vacation rentals to offer all kinds of pet amenities.
3. Pet-tailored Products - Pet owners are looking for products and services designed specifically for pets, ranging from clothes, food, and beverages to technology and entertainment, leading to opportunities for businesses to develop and market more pet-tailored products.
Industry Implications
1. Pet Industry - The pet industry is growing and evolving rapidly, creating opportunities for pet manufacturers, retailers, service providers, and healthcare providers to meet the needs and wants of pet owners.
2. Hospitality Industry - More and more pet owners are looking for pet-friendly accommodations and experience, leading to opportunities for hotels, resorts, vacation rentals, and airlines to develop and market all kinds of pet amenities.
3. Retail Industry - The retail industry is seeing an increasing demand for pet products, particularly pet fashion, luxury items, and organic food and beverages, creating opportunities for retailers to expand their offerings and meet the needs of pet owners.
12 Featured, 5 Examples:
215,829 Total Clicks
Date Range:
Mar 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:
