The world's obsession with Barack Obama continues
Implications - A wide breadth of industries are capitalizing on the world’s fixation with the Democratic presidential nominee. Beyond the expected clothing and publications, marketers are realizing the powerful impact of including the Obama name or image, leveraging its popularity and instant recognition.
Trend Themes
1. Pop-cultural Quirky Crafts - Crafters can increase their sales by creating products that make the most of contemporary society icons like Obama, appealing to the default base that are already fans of that figure or organization.
2. Political Merchandising - Industries can capitalize on successful political campaigns by leveraging an icon's popularity and instant recognition to retail merchandise, increase revenues and gain brand exposure.
3. Celebrities and Social Media - The number of social media followers reflects an individual's popularity, and business professionals can leverage this trend to create valuable partnerships with celebrities that have a large following.
Industry Implications
1. Retail - Industries can design merchandise related to political campaigns that leverage a candidate's popularity and instant recognition to increase sales and gain brand exposure.
2. Arts and Entertainment - Celebrities can partner with artists in creating merchandising products to leverage both of their brand recognition and increase revenues.
3. Social Media - Industries can partner with celebrities or influencers to leverage their extensive following and increase brand recognition and sales.
9 Featured, 14 Examples:
170,093 Total Clicks
Date Range:
Jul 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
