Marketers are sparking attention by REALLY crossing the line
Implications - Web 2.0 and the blogosphere provided a platform that rewards shocking marketers more than ever before. Furthermore, with the strong emphasis our society has placed on political correctness and clean living over the past two decades, it’s not surprising that people are feeling a need to rebel.
Trend Themes
1. Controversial Shockvertising - Shockvertising for PSA's can be very effective but may cause offense. Companies can use this tactic to start a debate and spread their message.
2. Biomimicmarketing in Shockvertisement - Using shocking and unexpected imagery can create buzz and add realism to a marketing campaign.
3. Playing Dead in Public Places - Street art shockvertising can turn heads, create a stir and increase awareness about a brand or product.
Industry Implications
1. Advertising - Using shockvertising within advertising can help create memorable and provocative campaigns.
2. Public Safety - Controversial and realistic ads can be used to remind people of public safety measures.
3. Retail - Using street art shockvertising can create buzz and promote a brand or product in an unconventional way.
