Killer initiatives and campaigns will push for smoking cessation
Implications - In 2008, smoking was in decline, driven by innovative anti-smoking campaigns, stricter regulations and new methods of quitting. In 2009, we'll see even more innovation as the world attempts to 'butt out'. People are even using Nintendo DS games to quit and joining online support groups.
Trend Themes
1. Innovative Anti-smoking Campaigns - Business professionals can create new campaigns and initiatives for anti-smoking by leveraging emerging technologies.
2. Gamification and Online Support Groups - Gamification and online support groups are becoming a trend to quit smoking, giving opportunities to create online social media platforms to encourage smokers to quit.
3. Creative Shock-factor Ads - Business professionals can leverage the effectiveness of the 'shock factor' in anti-smoking campaigns, potentially increasing awareness and driving behavioral change.
Industry Implications
1. Healthcare - Anti-smoking campaigns and initiatives primarily focus on the healthcare industry, where healthcare providers can leverage new changes and technologies to create more efficient and impactful anti-smoking campaigns.
2. Advertising - Anti-smoking campaigns can be improved and made more engaging through creative advertisement strategies that effectively use the shock-factor and gamification techniques.
3. Technology - Cutting-edge technologies, such as wrinkle detection technology, can be used in vending machines to detect and prevent underage people's access to tobacco products, creating new opportunities for technological innovations geared towards health and wellness.
