CASETiFY's New Cases are Customizable, Compostable and Biodegradable
Laura McQuarrie — April 23, 2020 — Eco
References: casetify & prnewswire
CASETiFY CONSCiOUS is a new initiative from CASETiFY that launched around Earth Day to introduce a first-of-its-kind fully customizable and compostable phone case. Appealing to Gen Z and Millennial consumers, the eco-friendly phone cases can be created in the CASETiFY Custom Studio, where users may choose the design of their choice. The sustainable phone accessories are earth-friendly yet durable, as they are made with bamboo-based substances and without virgin plastics. Specifically, the compostable phone cases feature a new material from CASETiFY called ecotify and are packaged in 100% recyclable, plant-based packaging
The initiative is aligned with the brand's mission to "protect your tech and protect our planet" and it is being supported by a plan to shape a more sustainable future.
Image Credit: CASETiFY
The initiative is aligned with the brand's mission to "protect your tech and protect our planet" and it is being supported by a plan to shape a more sustainable future.
Image Credit: CASETiFY
Trend Themes
1. Customizable Phone Cases - Disruptive innovation opportunity: Develop a platform that allows users to create personalized designs on various eco-friendly phone case materials.
2. Compostable Phone Cases - Disruptive innovation opportunity: Create a service that collects and properly disposes of compostable phone cases, contributing to a circular economy.
3. Sustainable Packaging - Disruptive innovation opportunity: Develop innovative and environmentally friendly packaging solutions for consumer electronics, focusing on plant-based and recyclable materials.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Build an e-commerce platform that exclusively offers sustainable phone accessories and promotes eco-conscious consumer behavior.
2. Consumer Electronics - Disruptive innovation opportunity: Create a line of innovative and eco-friendly electronic devices, including phones, laptops, and wearables, to cater to the growing demand for sustainable tech products.
3. Waste Management - Disruptive innovation opportunity: Develop a waste management system specifically for compostable phone cases, ensuring proper disposal and recycling to minimize environmental impact.
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