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Virtual Fashion

Social media brands are creatively integrated into apparel

Implications - Consumers are beginning to demand social media in everything they do; apparel brands are taking note and cleverly integrating sites like Twitter and Facebook into their fashion products. Designers and businesses creating these products hope to appeal to the technology-focused youth demographic and feed the social media hype, providing digital-savvy individuals with a way to front their social brand loyalty with pride.
Trend Themes
1. Social Media Integration in Fashion - Designers and businesses hope to appeal to the technology-focused youth demographic and feed the social media hype, providing digital-savvy individuals with a way to front their social brand loyalty with pride.
2. Personalization and Self-expression - Consumers increasingly demand products that allow them to express their individuality and personal tastes, leading to a rise in customized apparel and accessories.
3. Social Media as a Lifestyle - The ubiquity of social media in everyday life has led to a trend of incorporating social media platforms and features into physical products and experiences.
Industry Implications
1. Fashion and Apparel - The fashion industry can leverage these trends to create products that allow customers to express their individuality and their affinity with social media.
2. Jewelry and Accessories - Companies in this industry can capitalize on the personalization trend with products that allow customers to showcase their unique taste and identity.
3. Marketing and Advertising - Brands can take advantage of the widespread use of social media to create products and campaigns that resonate with consumers and reflect their social media lifestyle.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 58 Examples:
781,991 Total Clicks
Date Range:
Sep 09 — Apr 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Twitter High-Tops
Twitter High-Tops
Daniel Reese Customized Sneakers Feature Pop Culture Heavyweights
My days of rocking customized kicks are little behind me but I have got to admit that these Daniel Reese customized sneakers are incredible. If you can think of a theme, Daniel can make a sneaker for… MORE
Social Media Shoes
Social Media Shoes
The Adidas Facebook & Twitter Shoes Bring New Meaning to Follow Friday
The Adidas Facebook & Twitter shoes may or may not increase your friends and followers, but they are a cool way to make a social media statement. These shoes are each one-offs designed by English designer… MORE
Social Media Jewelry
Social Media Jewelry
The Twitter Handle Necklace Boasts Your Site
Calling all social media geeks! The Twitter Handle Necklace is here! You can get an At Symbol or a Birdie Twitter charm with your Twitter handle engraved and a Swarovski crystal that comes in birthstone… MORE
Social Media Wedding Bands
Social Media Wedding Bands
These Tweet Rings Immortalize Your Favorite Twitter Quotes
Twitter can be as fleeting as the thoughts that it supports, but now you can immortalize your favorite tweets with these minimalist Tweet Rings. A simple band that almost looks like a modern wedding ring,… MORE
Social Media Frocks
Social Media Frocks
The Facebook Dress is Sure to Get You Poked Anywhere You Go
The true fans of Facebook will have at least one Facebook Dress in their closet. This dress was designed by a young Romanian fashion designer named Lana, and features a full Facebook design on the front… MORE
Twitterific ID Necklaces
Twitterific ID Necklaces
'Survival of the Hippest Twitter' Jewelry for Die-Hard Social Networ
Do you love Twitter so much you wish your parents put an ‘@’ symbol in front of your name at birth? It’s too late for that, but Survival of the Hippest Twitter jewelry will get you closer to your dream… MORE
Social Media Caps
Social Media Caps
The 'Twitter is Over Capacity' Hat Makes the 'Fail Whale' Fashionable
It seems as though one creative soul took her frustration over denied Twitter account access to create the 'Twitter is Over Capacity' hat. This unique, handmade headpiece definitely takes a fail and turns… MORE

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