Twitter Knitter Uses Social Media to Keep the Cold & Needy Warm
Summer Luu — December 19, 2010 — Social Good
References: twitterknitter & psfk
In a feel-good project called Twitter Knitter, creative agencies Saint and RKCR/Y&R join forces in trying to keep the cold and needy warm this Christmas season.
The project invites tweeps to share quirky, witty and creative Christmas greetings with Saint’s crew of Twitter knitters. Using the hashtag #WarmUpCamden, the selected tweets will be turned into messages knitted into cozy scarves. The tweeted wraps from Twitter Knitter will then be distributed to people who need them the most in this cold and frosty weather.
The project invites tweeps to share quirky, witty and creative Christmas greetings with Saint’s crew of Twitter knitters. Using the hashtag #WarmUpCamden, the selected tweets will be turned into messages knitted into cozy scarves. The tweeted wraps from Twitter Knitter will then be distributed to people who need them the most in this cold and frosty weather.
Trend Themes
1. Social Media Charitable Initiatives - Companies can leverage social media platforms to create feel-good projects that promote positive social contributions.
2. Crowdsourced Manufacturing - By turning user-generated content into physical products such as clothing, companies can engage consumers while driving social impact.
3. Sustainable Knitwear - Incorporating sustainable materials and ethical production practices in knitwear manufacturing can attract socially-conscious consumers.
Industry Implications
1. Clothing Manufacturing - Companies can explore the use of crowdsourcing and social media platforms to create products with a social impact, such as customized scarves for charity.
2. Social Media Platforms - Social media platforms can promote positive social contributions and provide companies with opportunities to engage with consumers in meaningful ways.
3. Sustainability Consulting - Companies can seek sustainability consulting firms to incorporate sustainable materials and ethical production practices in their manufacturing processes, boosting their social responsibility and appeal to customers.
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