The Twitter '@MeTees' Could Get you Followers
Chalaine Mantha — January 11, 2011 — Marketing
The Twitter @MeTee is a new branding and marketing idea to help promote both Twitter and your brand. The t-shirts and sweatshirts are custom-made and printed with your Twitter handle or choice of hashtag.
Jalin Roze (an up-and-coming hip-hop artist) is using the @MeTees to promote himself, as well as Erin Pace (a model) who is using the tee to promote non-profit organizations. Creative genius Tarik Nally is also using the Twitter @MeTees.
Implications - Traditionally, t-shirts have been downsized billboards for clothing and athletics companies. This pattern is quickly changing as consumers realize the potential for personal branding. Businesses that offer individuals the tools to expand their slice of the public mind space will be very well received by consumers interested in aggrandizing their image.
Jalin Roze (an up-and-coming hip-hop artist) is using the @MeTees to promote himself, as well as Erin Pace (a model) who is using the tee to promote non-profit organizations. Creative genius Tarik Nally is also using the Twitter @MeTees.
Implications - Traditionally, t-shirts have been downsized billboards for clothing and athletics companies. This pattern is quickly changing as consumers realize the potential for personal branding. Businesses that offer individuals the tools to expand their slice of the public mind space will be very well received by consumers interested in aggrandizing their image.
Trend Themes
1. Personal Branding Apparel - Opportunity for businesses to offer custom-made apparel that promotes personal brands and individual expression.
2. Social Media Merchandise - Rise in demand for merchandise that incorporates social media handles or hashtags, providing businesses with opportunities to market directly to online communities.
3. Promotional Tools for Individuals - Increasing recognition of the power of personal branding creates a market for tools and services that help individuals promote themselves and their causes.
Industry Implications
1. Apparel and Fashion - Fashion companies can offer personalized branding options on their products, capitalizing on the popularity of self-expression.
2. Marketing and Advertising - Agencies can develop strategies to help individuals and businesses create and promote their personal brand through printed merchandise.
3. Social Media and Technology - Social media platforms and tech companies can explore partnerships with clothing brands to integrate social media handles and hashtags into merchandise, tapping into the online marketing potential.
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