Google Hotpot Brings Community Counseling to Google Places
Amelia Roblin — November 18, 2010 — Tech
References: google & fastcompany
If you're one for requesting friends' recommendations before visiting restaurants, bars, parks, sights and the like, you can now get this advice from Google Hotpot.
Google Hotpot logs you in automatically with your Google account and asks for your ratings on venues in your neighborhood. Mark places with a "Hated it," a "Best ever" or anything in between, and help your friends and future self make plans on the town. Google Maps will bring up your contacts' Google Hotpot evaluations on their rated locations as well if you search them.
Google Hotpot logs you in automatically with your Google account and asks for your ratings on venues in your neighborhood. Mark places with a "Hated it," a "Best ever" or anything in between, and help your friends and future self make plans on the town. Google Maps will bring up your contacts' Google Hotpot evaluations on their rated locations as well if you search them.
Trend Themes
1. Personalized Recommendations - Google Hotpot's community-based recommendations are disrupting traditional online business directory and review sites.
2. Social Listings - The social aspect of Google Hotpot could disrupt how businesses see search engines as a monetizable platform, potentially creating new revenue streams.
3. Data-driven Marketing - Businesses can use Google Hotpot's data, such as user ratings and reviews, to create targeted marketing campaigns, disrupting traditional marketing approaches.
Industry Implications
1. Hospitality and Tourism - Businesses in this industry can leverage Google Hotpot's community recommendations to attract more customers and gain a competitive edge.
2. Social Media - The social aspect of Google Hotpot could disrupt the online social media landscape as it creates a new way for people to interact with businesses and share recommendations.
3. Search Engines - Google Hotpot is disrupting the traditional way we use search engines by incorporating community-based recommendations, potentially paving the way for future innovations in the industry.
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