Old School games infused in ads evoke nostalgia
Implications - Game advertisers are appealing to consumer nostalgia through the use of retro gaming themes in their advertising. By playing the nostalgia card, businesses are able to tap into consumers’ childhood interests, which allows them to connect and develop stronger, longer-lasting relationships with their customers. Nostalgia is one marketing tactic that doesn’t seem to be fading into the background anytime soon.
Trend Themes
1. Nostalgia Marketing - By infusing retro gaming themes in their advertising, businesses are able to tap into consumers' childhood interests, which allows them to connect and develop stronger, longer-lasting relationships with their customers.
2. Pixelated Advertising - Ads that feature pixelated images or old-school special effects can appeal to consumers' nostalgia and conjure up fond memories of childhood and the games and imagery that defined it.
3. Human Tetris - The idea of turning people into game pieces is a creative way for companies to generate buzz and create a social media campaign that allows consumers to engage with their brand.
Industry Implications
1. Advertising - Marketers can be on the lookout for new and creative ways to tap into consumers' nostalgia and develop campaigns that feature retro gaming themes and pixelated graphics.
2. Gaming - Game developers can incorporate retro gaming themes and pixelated graphics into their latest games to appeal to consumers' nostalgia and create a sense of familiarity and fun.
3. Social Media - Brands can use social media campaigns, like the human Tetris campaign, to generate buzz and engage with consumers in a fun and interactive way that promotes their brand message.
3 Featured, 27 Examples:
378,322 Total Clicks
Date Range:
Apr 11 — Apr 11
Trending:
Warm
Consumer Insight Topics:
