Hourglass Released Its Unlocked Instant Extensions Mascara
Ellen Smith — September 1, 2020 — Fashion
References: hourglasscosmetics & hypebae
The mascara somebody wears can have a massive impact on their overall look, and those looking to achieve bold, natural-looking lashes will want to give Hourglass' new mascara, dubbed the Unlocked Instant Extensions Mascara a try.
This new makeup product delivers bold, intensified and defined lashes that are lifted for maximum results. The results are achieved through the product's film-forming technology, which clings and coats each individual lash. This product arrived as part of the brand's new Unlocked collection, which is dedicated to freeing animals held in captivity with five percent of its proceeds being donated to the Nonhuman Rights Project.
The The Unlocked Instant Extensions Mascara retails for $29 USD, and is available online at Sephora or Hourglass' online store.
Image Credit: Hourglass
This new makeup product delivers bold, intensified and defined lashes that are lifted for maximum results. The results are achieved through the product's film-forming technology, which clings and coats each individual lash. This product arrived as part of the brand's new Unlocked collection, which is dedicated to freeing animals held in captivity with five percent of its proceeds being donated to the Nonhuman Rights Project.
The The Unlocked Instant Extensions Mascara retails for $29 USD, and is available online at Sephora or Hourglass' online store.
Image Credit: Hourglass
Trend Themes
1. Bold Lash Enhancing - Disruptive innovation opportunity: Develop a mascara with advanced formulations that deliver even bolder and more dramatic lash extensions.
2. Cruelty-free Beauty - Disruptive innovation opportunity: Create a line of makeup products that are not only vegan and cruelty-free but also actively contribute to animal rights causes.
3. Socially Conscious Cosmetics - Disruptive innovation opportunity: Design cosmetics that not only enhance beauty but also support meaningful social causes through proceeds or direct contributions.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Introduce sustainable packaging, clean ingredients, or recyclable materials in the beauty and cosmetics industry to meet the growing demand for eco-friendly products.
2. Animal Rights - Disruptive innovation opportunity: Develop new technologies and campaigns that actively contribute to improving animal welfare and freeing animals held in captivity.
3. E-commerce - Disruptive innovation opportunity: Provide innovative online shopping experiences or platforms that showcase brands with a strong focus on ethical consumerism, such as cruelty-free beauty products.
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