The Gentle One/Size Go Off Mist Replaces Face Wipes
Laura McQuarrie — July 22, 2020 — Fashion
References: allure
One/Size Go Off is a new makeup-dissolving mist from Patrick Starrr's newly launched beauty brand, which was created for the underrepresented and anyone who wants to feel welcomed, embraced and recognized. The sprayable makeup remover boasts a unique format that helps to keep the skin feeling plump and hydrated, all the while removing the need for makeup to be scrubbed off at the end of the day with a wipe. Although distributed in the form of an ultra-fine mist, the product is hard-working and removes stubborn formulas like waterproof mascara and budge-proof matte liquid lipsticks.
As an alternative to conventional wipes that can be harsh and stripping, consumers are turning to makeup-melting products in the form of balms and creams that are as effective and gentle as they are soothing.
Image Credit: One/Size
As an alternative to conventional wipes that can be harsh and stripping, consumers are turning to makeup-melting products in the form of balms and creams that are as effective and gentle as they are soothing.
Image Credit: One/Size
Trend Themes
1. Makeup-removing Sprays - Opportunity to disrupt the makeup removal market with a gentler, more hydrating, and effective alternative to wipes.
2. Hydrating Makeup Removers - Opportunity to create makeup removers that not only remove makeup but also hydrate the skin, appealing to consumers who prioritize skincare.
3. Spray-on Skincare - Opportunity to expand the use of spray formats in skincare and beauty products for more convenience and ease of use.
Industry Implications
1. Beauty - Innovation opportunity to create more effective and gentle makeup removers that appeal to consumers' growing focus on skincare.
2. Personal Care - Opportunity to introduce new and innovative spray-on personal care products, such as moisturizers and toners, to enhance convenience and ease of use for consumers.
3. Cosmetics - Opportunity to develop makeup products that are easily removable with gentle and hydrating makeup-removing sprays.
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