Verb Lemon Raspberry Was Made with the Youngest MasterChef Finalist
Laura McQuarrie — June 9, 2020 — Lifestyle
References: verbenergy.co & nosh
Verb makes low-calorie energy bars that are packed with the same level of caffeine as espresso and its new Lemon Raspberry flavor is a limited release. The light, natural and refreshing flavors of the energy bar were developed in collaboration with Nick DiGiovanni, the youngest-ever MasterChef finalist. The summery flavor boasts not only a boost of all-natural energy but also a different flavor profile than many energy bars. The bars were created to be packed with fresh flavors, which is all thanks to the inclusion of ingredients like dried lemon peel and an organic raspberry powder from freeze-dried raspberries. Like other energy bars from the brand, Lemon Raspberry features organic green tea.
To make it easy for consumers to purchase the bars, Verb accepts orders by text.
Image Credit: Verb
To make it easy for consumers to purchase the bars, Verb accepts orders by text.
Image Credit: Verb
Trend Themes
1. Text-to-order - Disruptive innovation opportunity: Develop a text-to-order platform for other food and beverage products, creating a convenient and streamlined purchasing experience.
2. Low-calorie Energy Bars - Disruptive innovation opportunity: Introduce innovative low-calorie energy bars with unique flavors and natural ingredients to cater to health-conscious consumers.
3. Collaborative Flavor Development - Disruptive innovation opportunity: Partner with notable individuals in the food industry to create limited edition flavors, tapping into their expertise and expanding brand appeal.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Use technology like text-to-order platforms to enhance the retail experience and improve convenience for customers in the food and beverage industry.
2. Health and Wellness - Disruptive innovation opportunity: Develop low-calorie and all-natural energy bars with unique flavors to cater to the growing demand for healthier snack options.
3. Culinary Education - Disruptive innovation opportunity: Collaborate with culinary experts or popular TV show contestants to create exclusive flavors or recipes that resonate with culinary enthusiasts and introduce them to new food experiences.
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