Jamie: Keep Cooking and Carry On Delivers Recipes for Unique Times
Chef Jamie Oliver launches the show 'Jamie: Keep Cooking and Carry On' in light of the recent COVID-19 outbreak to encourage viewers to continue spreading positivity through food. The recipes that he creates are specific to the current and unique time we are collectively experiencing.
He spotlights a sense of creativity to make the most of what can be found in the freezer and cupboards. His first episode started off with pasta, teaching views how to make pasta without a pasta machine before showing three simple pasta sauce recipes. Additional recipes throughout his ongoing episodes include deep-pan pizzas, homemade bread, hearty curry, and more. The main focuses are creativity and versatility to mix up dishes with the ingredients one already has.
Image Credit: Channel 4
He spotlights a sense of creativity to make the most of what can be found in the freezer and cupboards. His first episode started off with pasta, teaching views how to make pasta without a pasta machine before showing three simple pasta sauce recipes. Additional recipes throughout his ongoing episodes include deep-pan pizzas, homemade bread, hearty curry, and more. The main focuses are creativity and versatility to mix up dishes with the ingredients one already has.
Image Credit: Channel 4
Trend Themes
1. Innovative Recipe Adaptation - There is an opportunity for food-related businesses to explore and develop creative solutions for adapting recipes with limited ingredients during challenging times.
2. Virtual Cooking Classes - The rise of online cooking shows presents an opportunity for culinary schools and cooking instructors to offer virtual classes and reach a wider audience.
3. Food Sustainability - With the focus on making the most of available ingredients, there is an opportunity for industries to promote and develop sustainable practices in food production and consumption.
Industry Implications
1. Food Delivery Services - Food delivery services can explore partnerships with online cooking shows to offer curated ingredient boxes for viewers to easily recreate the recipes at home.
2. Online Culinary Education - Online culinary schools and platforms can capitalize on the growing popularity of virtual cooking shows by offering specialized courses and certifications.
3. Sustainable Food Industry - Companies focused on sustainable food production and reducing food waste can align their messaging with the emphasis on creativity and making the most of available ingredients.
4.2
Score
Popularity
Activity
Freshness
