VS by Skincare Brand SK-II Shares the Stories of Top Olympic Athletes
Laura McQuarrie — March 5, 2020 — Fashion
References: nocompetition.sk-ii & prnewswire
Ahead of the 2020 Olympics, skincare brand SK-II is introducing an animated beauty series called VS that tells the stories of top Olympic athletes in six parts and declares that Beauty is #NOCOMPETITION. This animated series is centered around taking the toxicity and competition out of beauty, and instead of getting people to define what beauty means to them individually.
VS, the SK-II STUDIO Animated Series, tells real-life tales of athletes like decorated gymnast Simone Biles, world-record swimmer LiuXiang and Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists. To support the message that there is no one-size-fits-all ideal for beauty, each part of the series is animated in a different artistic style.
VS, the SK-II STUDIO Animated Series, tells real-life tales of athletes like decorated gymnast Simone Biles, world-record swimmer LiuXiang and Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists. To support the message that there is no one-size-fits-all ideal for beauty, each part of the series is animated in a different artistic style.
Trend Themes
1. Animated Beauty Series - Disruptive Innovation Opportunity: Create animated beauty series that celebrate individual definitions of beauty, challenging traditional beauty standards.
2. Toxicity-free Beauty - Disruptive Innovation Opportunity: Develop beauty products and campaigns that promote a toxic-free and supportive beauty culture.
3. Celebrating Athlete Stories - Disruptive Innovation Opportunity: Create platforms and content that showcase the personal and inspiring stories of athletes.
Industry Implications
1. Skincare - Disruptive Innovation Opportunity: Incorporate animation and storytelling techniques in skincare products and marketing strategies.
2. Entertainment - Disruptive Innovation Opportunity: Collaborate with beauty brands to create animated series and content that promote a positive and diverse representation of beauty.
3. Sports - Disruptive Innovation Opportunity: Create platforms and initiatives that highlight the personal stories and achievements of athletes, beyond their performances.
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