Missguided Partnered with Model Sofia Richie on a New Collection
Grace Mahas — September 16, 2019 — Pop Culture
References: missguidedus
Famed American model Sophia Richie recently announced her newest collaboration with fashion brand Missguided. The new collection features an array of fashion-forward pieces that are perfectly aligned with the upcoming fall colors. The pieces of the collection range from chic, form-flattering dresses to dynamic snakeskin trenchcoats -- all of which will be available on Missguide's eCommerce website.
The Sophie Richie x Missguided collection will officially launch next Wednesday, September 18th at Bootsy Bellows. Sofia Richie states that she's "really excited to see my collaboration with Missguided come to life, the collection is super wearable and inspired by my inner warrior woman." The release will be a much-anticipated event as other socialites including Kylie Jenner, Paris Hilton, Jasmine Sanders, and Stassie will be attending wearing the additional styles from the collection.
The Sophie Richie x Missguided collection will officially launch next Wednesday, September 18th at Bootsy Bellows. Sofia Richie states that she's "really excited to see my collaboration with Missguided come to life, the collection is super wearable and inspired by my inner warrior woman." The release will be a much-anticipated event as other socialites including Kylie Jenner, Paris Hilton, Jasmine Sanders, and Stassie will be attending wearing the additional styles from the collection.
Trend Themes
1. Model-endorsed Fashion Collaborations - There is an opportunity for fashion brands to collaborate with popular models and create trendy collections together.
2. E-commerce Fashion Retail - There is an opportunity for fashion brands to increase their revenue and global reach by offering their collections through e-commerce platforms.
3. Fall Color Fashion - There is an opportunity for fashion brands to capitalize on the increase of demand for fall-themed clothing and accessories during the autumn season.
Industry Implications
1. Fashion - The fashion industry can partner with popular models and collaborate with them to design and create trendy collections.
2. E-commerce - E-commerce platforms can help fashion brands to increase their revenue and global reach by offering their collections online.
3. Retail - Retail companies could increase demand by offering fall-themed clothing and accessories that align with the increased interest in fall colors and styles during the autumn season.
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