Kylie Jenner Launches the Reveal Your Voice Series with adidas
Amy Duong — March 18, 2019 — Pop Culture
References: adidas & highsnobiety
Kylie Jenner continues her collaborative efforts alongside sportswear label adidas with the recent introduction of the Reveal your Voice collection. The new joint capsule features seamless silhouettes such as tracksuits, skirts, tights, sweaters, tees, and a pair of the Falcon sneakers.
The main design element spotlights the color palette, which draws inspiration from her own lip kits. She fuses her 'Shady' color on the selection of sportswear goods, which is a deep purple-blue. She explains that choosing an outfit goes hand-in-hand with make-up, but the outfit comes first. Jenner tells Vogue, “Shady [is] this really beautiful blue, it’s out of the box and inspired me to create all of these super cute clothes with adidas.”
The main design element spotlights the color palette, which draws inspiration from her own lip kits. She fuses her 'Shady' color on the selection of sportswear goods, which is a deep purple-blue. She explains that choosing an outfit goes hand-in-hand with make-up, but the outfit comes first. Jenner tells Vogue, “Shady [is] this really beautiful blue, it’s out of the box and inspired me to create all of these super cute clothes with adidas.”
Trend Themes
1. Seamless Silhouettes - Disruptive innovation opportunity: Develop seamless sportswear using advanced fabric technology for enhanced comfort and performance.
2. Color-inspired Collections - Disruptive innovation opportunity: Collaborate with beauty brands to create fashion collections inspired by popular makeup palettes and color trends.
3. Athleisure Partnerships - Disruptive innovation opportunity: Form strategic partnerships between sportswear brands and celebrities/influencers to co-create athleisure lines that merge performance and style.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Integrate technology into sportswear to enhance functionality and offer interactive features for personalized experiences.
2. Fashion - Disruptive innovation opportunity: Explore the intersection of fashion and beauty by incorporating color inspiration from cosmetics into clothing and accessories.
3. Beauty - Disruptive innovation opportunity: Collaborate with fashion brands to launch makeup collections that complement and align with their clothing lines.
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