Osea's Black Algae Flash Mask Detoxifies, Brightens and Exfoliates
Laura McQuarrie — May 14, 2018 — Fashion
References: oseamalibu & hellogiggles
Osea recently added to its collection of natural, plant-based and cruelty-free beauty products with the Black Algae Flash Mask, which is described as a detoxifying two-in-one mask and exfoliant for a brighter complexion.
One of the key ingredients in the formula is a mineral-rich Ulva Lactuca algae extract, also sometimes called "sea lettuce." Alongside this ingredient for firming the skin and minimizing fine lines and wrinkles, Osea included the iron-rich mineral Hematite, fig extract as a natural exfoliant, jojoba beads as an alternative to plastic microbeads, as well as pumpkin and pineapple fruit extracts.
As the mask is one that's described as highly active and may cause flushing or redness in the skin following its use, Osea notes that the new Black Algae Flash Mask is not suitable for those with sensitive skin.
One of the key ingredients in the formula is a mineral-rich Ulva Lactuca algae extract, also sometimes called "sea lettuce." Alongside this ingredient for firming the skin and minimizing fine lines and wrinkles, Osea included the iron-rich mineral Hematite, fig extract as a natural exfoliant, jojoba beads as an alternative to plastic microbeads, as well as pumpkin and pineapple fruit extracts.
As the mask is one that's described as highly active and may cause flushing or redness in the skin following its use, Osea notes that the new Black Algae Flash Mask is not suitable for those with sensitive skin.
Trend Themes
1. Natural Beauty Products - Natural, plant-based and cruelty-free beauty products are growing in popularity, providing opportunities for brands to innovate and create new products from unique, sustainable ingredients.
2. Dual-action Skincare Products - Two-in-one skincare products that serve multiple functions, such as mask and exfoliant, offer convenience and efficiency, presenting a disruptive innovation opportunity in the skincare industry.
3. Algae-based Skincare - Skincare products containing mineral-rich algae as an ingredient have potential to disrupt the beauty industry due to their skin-healing properties and growing demand for sustainable, eco-friendly ingredients.
Industry Implications
1. Beauty and Personal Care - Natural, sustainable and eco-friendly beauty products are gaining traction in the industry, presenting opportunities for brands to offer innovative products for conscious and ethically-driven consumers.
2. Skincare - With the growing consumer demand for effective and convenient skincare products, there is room to innovate and develop two-in-one skincare products that are both functional and enjoyable to use.
3. Sustainable Ingredients - The use of sustainable ingredients in beauty products, such as algae, presents an opportunity for brands to differentiate themselves in the market and appeal to environmentally conscious consumers looking for products that align with their values.
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