Bifties Is the Gifting Destination for Any Special Occasion
Grace Mahas — December 8, 2022 — Lifestyle
References: bifties
Bifties is the premier digital gifting shop for curated boxes and thoughtful products, all intentionally sourced from Black-owned and Afro-Latinx-owned brands.
Consumers can find a must-have selection of gift boxes, from the Good For Your Soul Box, featuring Tabitha Brown's New York Times bestselling book Feeding the Soul to start your 2023 self-care routine off right, to the Welcome Home Box for your next housewarming party, along with the perfect gift to bring to a Baby Shower, and more. Each curated box is accompanied by a themed card for you to add your own personal message.
The marketplace also offers fun, gift-ready products, such as jewelry, candles, body scrubs, journals, instant champagne cocktail kits, and more.
Cards start at $2, individual items range between $2.50 and $95, and curated gift boxes range between $55 and $100.
Consumers can find a must-have selection of gift boxes, from the Good For Your Soul Box, featuring Tabitha Brown's New York Times bestselling book Feeding the Soul to start your 2023 self-care routine off right, to the Welcome Home Box for your next housewarming party, along with the perfect gift to bring to a Baby Shower, and more. Each curated box is accompanied by a themed card for you to add your own personal message.
The marketplace also offers fun, gift-ready products, such as jewelry, candles, body scrubs, journals, instant champagne cocktail kits, and more.
Cards start at $2, individual items range between $2.50 and $95, and curated gift boxes range between $55 and $100.
Trend Themes
1. Curated Gifting - The trend towards curated gift boxes provides an opportunity for businesses to create unique and personalized gifting experiences.
2. Ethnicity-specific Marketplaces - The success of Bifties as a marketplace for curated products from Black-owned and Afro-Latinx-owned brands has opened opportunities for the creation of similar marketplaces catering to other ethnicities and minority groups.
3. Affordable Luxury Gifting - Bifties' focus on affordable yet luxurious gifting presents a disruptive innovation opportunity for businesses that can provide high-quality products at reasonable prices.
Industry Implications
1. E-commerce - The rise of digital gifting marketplaces like Bifties creates room for innovation and disruption in the e-commerce industry.
2. Minority-owned Brands - As Bifties sources products exclusively from Black-owned and Afro-Latinx-owned brands, there is an opportunity for other marketplaces to focus on promoting and selling products exclusively from minority-owned businesses.
3. Luxury Goods Industry - Bifties' affordable luxury gifting model presents a potential disruption to the traditional high-end luxury industry by offering similar quality products at lower price points.
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