Brands are launching esports initiatives for the Middle Eastern region
Trend - Esports organizations and game developers are introducing new esports initiatives for countries based in the Middle East. As countries like Saudi Arabia continue to invest in the growth of the esports sector, brands are starting to recognize the untapped potential that the region holds for gaming.
Insight - As esports continues to captivate the globe, consumers are looking for ways to engage with this content in their own regions. By hosting Middle Eastern esports competitions, launching esports organizations, and pioneering grassroots initiatives, consumers in these regions can experience gaming content in a more accessible fashion. Additionally, local gamers and content creators can join the major global leagues to compete professionally and attract an international following.
Insight - As esports continues to captivate the globe, consumers are looking for ways to engage with this content in their own regions. By hosting Middle Eastern esports competitions, launching esports organizations, and pioneering grassroots initiatives, consumers in these regions can experience gaming content in a more accessible fashion. Additionally, local gamers and content creators can join the major global leagues to compete professionally and attract an international following.
Workshop Question - What regional trends can your brand tap into to bolster its reputation?
Trend Themes
1. Rise of Esports in Middle East - Brands are exploring various esports initiatives as the Middle East invests more in the esports sector.
2. Localized Esports Competitions - Esports organizations are increasing localized competitions to aid the spread of gaming content in different regions, making it more accessible and available to gamers.
3. Esports Sponsors and Partnerships - Esports-related sponsorships and partnerships are increasing in the Middle East region, as non-endemic brands are exploring investment opportunities in this sector.
Industry Implications
1. Entertainment and Media - This industry should invest in esports media companies to hold local events and tap into esports content creation and broadcasting in the Middle East region.
2. Gaming and Esports Organizations - This industry should focus on launching projects aimed at enhancing esports and gaming ecosystem, and improving the players' experience with their products.
3. Sports and Events Management - This industry should invest in edgy technologies such as AR and VR to create immersive gaming and esports experiences, and host live events on a larger scale to maximize reach.
