The Tosi SuperPops are Light, Crunchy and Satisfying
Michael Hemsworth — October 23, 2021 — Marketing
References: tosi & snackandbakery
The Tosi SuperPops plant-based snack is a light, crunchy and satisfying snack option for consumers to enjoy when seeking out a free-from option that doesn't skimp on flavor. The snack comes in four flavor options including Salty Sweet, Everything, Cinnamon Apple and Smoky BBQ, which are each crafted with puffed ancient grains and organic seeds. The snack doesn't contain any of the top eight allergens and has eight-grams of complete protein per serving.
Tosi Co-Founder Chelsea Hults commented on the new Tosi SuperPops plant-based snack saying, "As one of the millions of Americans with food allergies, the SuperPops line is near and dear to my heart because it will allow me to help others like myself who could benefit from our simple, organic, real food ingredients. We are so thankful for our community of loyal fans who love our nut-based SuperBites bars and are excited to expand on that success with a product that speaks to consumers with additional dietary needs who also want to make healthy snack choices. We’re breaking further into the snacking space with this product launch, and can’t wait for our customers, current and new, to enjoy stress-free snacking with our SuperPops.”
Tosi Co-Founder Chelsea Hults commented on the new Tosi SuperPops plant-based snack saying, "As one of the millions of Americans with food allergies, the SuperPops line is near and dear to my heart because it will allow me to help others like myself who could benefit from our simple, organic, real food ingredients. We are so thankful for our community of loyal fans who love our nut-based SuperBites bars and are excited to expand on that success with a product that speaks to consumers with additional dietary needs who also want to make healthy snack choices. We’re breaking further into the snacking space with this product launch, and can’t wait for our customers, current and new, to enjoy stress-free snacking with our SuperPops.”
Trend Themes
1. Plant-based Snacks - There is an opportunity for companies to create more plant-based snack options to cater to consumers seeking free-from options
2. Allergen-free Snacks - Companies can consider creating allergen-free snacks to cater to consumers who have dietary restrictions
3. High-protein Snacks - There is potential for companies to create more high-protein snack options for health-conscious consumers
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can expand their product lines to include more plant-based and allergen-free snack options to meet consumer demand
2. Health and Wellness Industry - Companies in the health and wellness industry have an opportunity to create and promote high-protein snack options to align with the trend towards healthy and nutritious eating
3. Retail Industry - Retailers can stock and promote plant-based, allergen-free, and high-protein snack options to cater to the growing demand for healthier and more diverse snacking options
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