The Lush Holiday Collection 2022 Focuses on Giving & Community
The 2022 Lush Holiday Collection recently debuted and the offerings are centered on "encouraging a culture of kindness, giving, and community." The kindness that the company channels are multi-faceted—it includes being kind to yourself and others, as well as being kind to the planet.
A number of fan favorites are returning with the 2022 Lush Holiday Collection. The Snow Fairy capsule features candy-inspired offerings like the Body Spray that offers "a candy sweet festive spritz" and the Shower Gel that boasts "iconic candy kindness." The limited-edition offerings feature gift kits with curated products, scented candles, festively shaped bath bombs, and more.
This year, Lush is also offering experiential gifts. Exclusively at the Liverpool spa, the brand has organized a candy-scented bathing experience for consumers to enjoy.
Image Credit: Lush
A number of fan favorites are returning with the 2022 Lush Holiday Collection. The Snow Fairy capsule features candy-inspired offerings like the Body Spray that offers "a candy sweet festive spritz" and the Shower Gel that boasts "iconic candy kindness." The limited-edition offerings feature gift kits with curated products, scented candles, festively shaped bath bombs, and more.
This year, Lush is also offering experiential gifts. Exclusively at the Liverpool spa, the brand has organized a candy-scented bathing experience for consumers to enjoy.
Image Credit: Lush
Trend Themes
1. Kindness-inspired Beauty - Lush's 2022 Holiday Collection focuses on encouraging a culture of kindness, giving, and community through multi-faceted offerings that are kind to the planet.
2. Scented Experiential Gifts - Lush's 2022 Holiday Collection includes experiential gifts like a candy-scented bathing experience at the Liverpool spa.
3. Curated Gift Kits - Lush's 2022 Holiday Collection offers gift kits with curated products, scented candles, festively shaped bath bombs, and more.
Industry Implications
1. Beauty - Beauty retailers have an opportunity to create collections that focus on promoting kindness and eco-friendliness, through similar multi-faceted offerings that are conscious of their impact on the planet.
2. Retail - Retailers across the industry have an opportunity to offer experiential gifts and curated gift kits to enhance the customer experience and encourage kindness and community.
3. Spa - Spas have an opportunity to elevate the customer experience by offering innovative and unique experiences like Lush's candy-scented bathing experience, that promote a culture of kindness and self-care.
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