Convenience-minded Millennials seek nutritious grab-and-go frozen meals
Trend - Increasingly, many Millennials are turning to nutritionally dense, grab-and-go meals that fulfill a variety of consumer desires. These frozen products meet their expectations by offering better nutritional value while still maintaining an easy, accessible format.
Insight - As long-standing subscribers of foodie culture, many Millennials have a higher expectation when it comes to the food trends they engage in. One expectation is the ability to share and engage content online. That Instagram "aesthetic" is something that's on the mind of younger consumers no matter where they are or what they're consuming.
Insight - As long-standing subscribers of foodie culture, many Millennials have a higher expectation when it comes to the food trends they engage in. One expectation is the ability to share and engage content online. That Instagram "aesthetic" is something that's on the mind of younger consumers no matter where they are or what they're consuming.
Workshop Question - What are two conflicting desires your target customer has when it comes to your offering? What's a creative solution that could reconcile both of those needs?
Trend Themes
1. Grab-and-go Frozen Meals - There is a growing trend among Millennials for nutritionally dense, grab-and-go meals in an easy and accessible format.
2. Functional Frozen Smoothies - Consumers are seeking out frozen smoothie cups that use all-natural ingredients and have a focus on functional benefits.
3. Free-from Frozen Breakfast Snacks - There is an increasing need for nutritious free-from breakfast snacks that are also convenient for consumers to prepare on-demand.
Industry Implications
1. Frozen Food Industry - The frozen food industry can tap into the trend of providing healthier, grab-and-go meals that meet the needs of time-constrained consumers.
2. Plant-based Food Industry - The plant-based food industry can capture consumers seeking meat alternative options that are convenient and easy to prepare.
3. Ready-to-blend Smoothie Industry - The ready-to-blend smoothie industry can cater to consumers who prioritize functional benefits and natural ingredients for their dietary needs.
