The Bumble "Snooze" Option Lets Users Take a Break from Online Dating
Justin Lam — September 10, 2018 — Tech
Gamified dating apps tend to keep users connected constantly to their phones but a new Bumble "Snooze" feature lets users pause activity on the app and let matches know they are on a digital break. The aim of the new feature is to help users take a step back from the distraction of social media and instead place a greater focus on their personal health and mental well-being. The Bumble Snooze feature also ensures that users can notify their matches without the possibility of a possible rejection from inactivity.
The new feature allows users to take a break for 24 hours, 72 hours, a week or indefinitely. Users can even set statuses like “traveling,” “focusing on work,” “on a digital detox” or “prioritizing myself,” but users do not need to provide a reason for their absence.
The new feature allows users to take a break for 24 hours, 72 hours, a week or indefinitely. Users can even set statuses like “traveling,” “focusing on work,” “on a digital detox” or “prioritizing myself,” but users do not need to provide a reason for their absence.
Trend Themes
1. Gamified Dating Apps - Taking a step back from constant connection can create opportunities for innovative features like Bumble's 'Snooze' option.
2. Digital Well-being - Providing users with options to prioritize personal health and mental well-being can be a disruptive innovation opportunity in the dating app industry.
3. Notification Customization - Allowing users to notify their matches without fear of rejection due to inactivity presents an opportunity for unique and personalized dating app experiences.
Industry Implications
1. Dating Apps - The introduction of the 'Snooze' feature demonstrates a potential for disruptive innovation in the dating app industry.
2. Social Media Platforms - Lessening the constant connection aspect of gamified dating apps can inspire similar features in social media platforms, encouraging users to prioritize their well-being.
3. Digital Health and Wellness - The Bumble Snooze feature shines a light on the importance of digital well-being, opening up opportunities for innovation in the digital health and wellness sector.
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