Dare's 'This is Scare' Tinder-Style App Helps to Rehome Black Felines
Laura McQuarrie — October 30, 2018 — Lifestyle
References: thisisscare & prweek
Inspired by the swipe-based dating app Tinder, many animal organizations have created pet adoption apps—but Dare launched a Halloween-themed cat adoption app that is specifically focused on rehoming black felines.
In general, it takes longer for black cats to get adopted into new homes and this is especially true around the Halloween season, as cats of this color are often associated with superstitions. Based off of its "This is Dare" slogan, Dare created the 'This is Scare' app and took inspiration from the way Tinder lets users swipe left or right to discover profiles. When users swipe on the black cat named Scare, they have the chance to participate in a chat with a "cat-bot."
Those who are unable to adopt a black cat are able to show support in other ways, such as donating money that will be shared between Battersea Dogs & Cats Home, Cats Protection and Blue Cross.
In general, it takes longer for black cats to get adopted into new homes and this is especially true around the Halloween season, as cats of this color are often associated with superstitions. Based off of its "This is Dare" slogan, Dare created the 'This is Scare' app and took inspiration from the way Tinder lets users swipe left or right to discover profiles. When users swipe on the black cat named Scare, they have the chance to participate in a chat with a "cat-bot."
Those who are unable to adopt a black cat are able to show support in other ways, such as donating money that will be shared between Battersea Dogs & Cats Home, Cats Protection and Blue Cross.
Trend Themes
1. Black Cat Adoption Apps - Creating adoption apps specifically focused on rehoming black felines to increase their chances of finding new homes.
2. Halloween-themed Animal Adoption - Designing adoption campaigns and apps centered around Halloween to address the challenges faced by black cats during the season.
3. Chat-based Interactions with 'cat-bots' - Implementing chat-based interactions with AI-powered 'cat-bots' to engage potential adopters and facilitate the adoption process.
Industry Implications
1. Animal Welfare Organizations - Animal welfare organizations can leverage black cat adoption apps to facilitate the rehoming of black felines and increase adoption rates.
2. Mobile App Development - Mobile app developers can explore the niche market of black cat adoption apps, providing innovative solutions to animal organizations.
3. AI and Chatbot Technology - AI technology companies can collaborate with animal organizations to develop chat-based interactions with 'cat-bots' for adoption apps, enhancing user engagement and efficiency.
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