Tinder U Aims to Appeal to Tinder's Largest User Base
Justin Lam — August 22, 2018 — Tech
References: theverge & digitaltrends
Tinder is arguably the most used dating app in the world but Tinder U, a new twist on the app, focuses its attention on helping university students meet. To ensure only university students use this version of the app, Tinder U will require users to provide a verified .edu email address. The app will then put users through several other layers of verification before allowing them to officially set up an account.
Unlike traditional Tinder profiles, Tinder U will automatically display the user's school, along with name, and age. From there the interface resembles the basic version of the dating app, allowing users to “like,” “dislike,” “super like,” and more.
This new focus on university students is being done as Tinder is attempting to reach out to its large user base of people between 18 and 24. According to Brian Norgard, chief product officer at Tinder, "With Tinder U, we’re excited to honor our roots with a new experience that helps students meets other students nearby."
Image Credit: Tinder
Unlike traditional Tinder profiles, Tinder U will automatically display the user's school, along with name, and age. From there the interface resembles the basic version of the dating app, allowing users to “like,” “dislike,” “super like,” and more.
This new focus on university students is being done as Tinder is attempting to reach out to its large user base of people between 18 and 24. According to Brian Norgard, chief product officer at Tinder, "With Tinder U, we’re excited to honor our roots with a new experience that helps students meets other students nearby."
Image Credit: Tinder
Trend Themes
1. Student-focused Dating Apps - Disruptive Innovation Opportunity: Develop dating apps tailored specifically for niche demographics, such as elderly or LGBTQ+ communities.
2. Verified User Verification - Disruptive Innovation Opportunity: Create secure and reliable means of verifying user information, such as email addresses or identification documents.
3. Targeting Gen Z and Millennials - Disruptive Innovation Opportunity: Design products or services that cater to the unique needs and preferences of younger generations, such as customization and social integration.
Industry Implications
1. Online Dating Industry - Disruptive Innovation Opportunity: Integrate advanced algorithms and machine learning to provide more accurate matchmaking and personalized dating experiences.
2. Identity Verification Industry - Disruptive Innovation Opportunity: Develop innovative solutions for identity verification that streamline the process while maintaining high security standards.
3. Social Networking Industry - Disruptive Innovation Opportunity: Create social networking platforms specifically tailored for university students or other niche communities to foster meaningful connections and interactions.
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