The Levi's x Disney Collaboration Features a Snapchat-Exclusive Style
Laura McQuarrie — November 12, 2018 — Marketing
References: adweek
In celebration of Mickey Mouse's 90th birthday this year, a special Levi's x Disney Mickey Mouse collaboration was launched with everything from denim jeans and trucker jackets to t-shirts and sweaters. The pieces from the limited-edition collaboration can be found online and in-store, yet there is a Levi’s x Mickey Mouse hat that can only be purchased through Snapchat.
At the Levi’s store in Walt Disney World’s Disney Springs, shoppers are given the chance to purchase the limited-edition Levi’s x Mickey Mouse hat through Snapchat using a special Snapcode. On the app, a try-on experience is activated with an augmented reality lens, with the option for social media app users to purchase the exclusive hat in-app.
At the Levi’s store in Walt Disney World’s Disney Springs, shoppers are given the chance to purchase the limited-edition Levi’s x Mickey Mouse hat through Snapchat using a special Snapcode. On the app, a try-on experience is activated with an augmented reality lens, with the option for social media app users to purchase the exclusive hat in-app.
Trend Themes
1. Ar-based Shopping Experiences - Using augmented reality, brands offer unique shopping experiences that can only be accessed through specific apps.
2. Snapchat-exclusive Collaborations - Brands collaborate with Snapchat to offer exclusive products that can only be purchased through the app.
3. Limited-edition Apparel Collections - Brands create limited-edition apparel collections to celebrate special occasions or collaborations.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage augmented reality and exclusive collaborations to create unique shopping experiences and drive customer engagement.
2. Social Media Platforms - Social media platforms like Snapchat can partner with brands to offer exclusive in-app shopping experiences, expanding their user base and driving app engagement.
3. Entertainment Merchandise - Collaborations between entertainment brands and fashion retailers create a niche market for limited-edition merchandise, attracting collectors and fans.
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