The Square Feedback Digital Receipt Lets Buyers and Sellers Chat
Laura McQuarrie — May 15, 2014 — Business
Although Square Wallet was recently pulled from app stores, this week Square introduced two new mobile wallet apps, including Square Order and Square Feedback.
With Square Feedback, Gokul Rajaram, Seller Product Lead at Square describes that "The receipt should be more than just a list of what a customer bought. Digital receipts are a natural platform for communication." Quite often, when a store asks you for feedback or to fill out a survey, the paper slip ends up being forgotten or discarded. With Feedback, Square provides a place for customers to rate their purchasing experience with either a smiley face or a frowny face, or even start a conversation directly with a merchant.
The Feedback system is also integrated with Square Dashboard, which helps merchants to instantly receive and respond to customer concerns.
With Square Feedback, Gokul Rajaram, Seller Product Lead at Square describes that "The receipt should be more than just a list of what a customer bought. Digital receipts are a natural platform for communication." Quite often, when a store asks you for feedback or to fill out a survey, the paper slip ends up being forgotten or discarded. With Feedback, Square provides a place for customers to rate their purchasing experience with either a smiley face or a frowny face, or even start a conversation directly with a merchant.
The Feedback system is also integrated with Square Dashboard, which helps merchants to instantly receive and respond to customer concerns.
Trend Themes
1. Mobile Wallet Apps - The introduction of Square Order and Square Feedback signal a trend towards more advanced mobile wallet apps.
2. Enhanced Customer Communication - Square Feedback signals a trend towards more enhanced customer communication using digital receipts.
3. Real-time Customer Feedback - Square Feedback facilitates real-time customer feedback and engagement.
Industry Implications
1. Retail - Retailers can use Square Feedback to improve customer experience by engaging with customers in real-time.
2. Hospitality - Hospitality providers can use Square Feedback to gather customer feedback and enhance customer satisfaction.
3. Technology - The development of advanced mobile wallet apps like Square Feedback presents opportunities for innovation in the technology industry.
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