The Tworlds App Has Two Strangers Share Moments Through Photos
Laura McQuarrie — March 10, 2015 — Tech
References: itunes.apple & psfk
As you make breakfast, walk to work or tune into a favorite song, there are hundreds of people in the world doing the same thing at the same time—Tworlds helps you connect with one of those people in order to share those moments.
Tworlds has its users take a photo and describe it with a hashtag in order to be matched with another anonymous user. For instance, some of the moments could be linked to feelings or the subject of the photo. Since you don't quite know who you'll be matched up with, or what photo you'll get in return, the app makes the unknown alluring. Moments are meant to be shared in real-time, which encourages users to be authentic and snap photos themselves, rather than grabbing ones from online or a social profile.
Tworlds has its users take a photo and describe it with a hashtag in order to be matched with another anonymous user. For instance, some of the moments could be linked to feelings or the subject of the photo. Since you don't quite know who you'll be matched up with, or what photo you'll get in return, the app makes the unknown alluring. Moments are meant to be shared in real-time, which encourages users to be authentic and snap photos themselves, rather than grabbing ones from online or a social profile.
Trend Themes
1. Anonymous Sharing - Disruptive innovation opportunity: Creating a platform that allows users to share moments with strangers in real-time without revealing personal information.
2. Real-time Connection - Disruptive innovation opportunity: Developing an app that connects users who are simultaneously experiencing the same moment or activity to share their perspectives.
3. Authentic User Content - Disruptive innovation opportunity: Building a platform that promotes users to capture and share genuine moments through personal photos rather than using pre-existing images.
Industry Implications
1. Social Networking - Disruptive innovation opportunity: Integrating anonymous sharing features into existing social networking platforms to enhance user experience and engagement.
2. Photo Sharing - Disruptive innovation opportunity: Expanding photo sharing apps by incorporating real-time matching and anonymous interactions to create unique sharing experiences.
3. Experience Sharing - Disruptive innovation opportunity: Developing an industry focused on connecting individuals who are simultaneously engaged in similar activities or moments to facilitate shared experiences and insights.
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