Seemingly irrelevant imagery used in ads to grab attention
Implications - Advertising no longer simply depicts a product: often, the item being sold isn’t even illustrated. Far-fetched imagery is now being used to lure people in and spark their curiosity, leaving them enthused and curious as to the creator’s identity, which in turn boosts brand appeal.
Trend Themes
1. Far-fetched Imagery in Advertising - Advertising is no longer depicting products, as far-fetched imagery is being used to lure people in and spark their curiosity.
2. Fashion Inspired by Superheroes and Dolls - Fashion designers are creating collections inspired by iconic superheroes and dolls, presenting outfits that will kill at costume parties.
3. Artistic Engineering Projects - Artists are completing engineering projects that capture the imagination of people, such as the Telectroscope which allows residents of different cities to see each other through a giant tunnel telescope.
Industry Implications
1. Advertising - Ad agencies can experiment with using far-fetched imagery to make their ads more attention-grabbing.
2. Fashion - Fashion designers can look to iconic superheroes and dolls to create unique and appealing collections.
3. Art and Engineering - Artists and engineers can collaborate on imaginative projects such as the Telectroscope to create awe-inspiring installations.
4 Featured
216,756 Total Clicks
Date Range:
May 08 — Oct 08
Trending:
V. Hot
Consumer Insight Topics:
