Parents are seeking attention-grabbing ways of showing off their babies
Implications - There have always been parents who seek creative ways of showing off their babies, but the extent to which this is happening is stronger than ever in today’s ‘megocentric’ society. The urge to flaunt offspring has become so strong, many parents have become desensitized to price in their quest.
Trend Themes
1. Megocentric Motherhood - In today's megocentric society, parents are seeking creative ways to flaunt their offspring, presenting opportunities for novel baby announcement and keepsake products and services.
2. Personalized Products and Services - Customized products, such as faux movie posters and rice bags for babies, and personalized services, such as paparazzi hire for a day, are on the rise, catering to consumers' desire for unique and exclusive experiences.
3. Crowdsourcing and Consumer Insight Platforms - Crowdsourcing, as exemplified by strangers naming someone's child, and consumer insight platforms, such as Facebook and Twitter, provide companies with an efficient way to gather insights and ideas from a large and diverse group of people.
Industry Implications
1. Baby Products and Services - The megocentric trend in parenting presents an opportunity for businesses to offer novel and personalized baby announcement and keepsake products and services.
2. Photography and Event Services - The popularity of personalized and exclusive experiences, such as hire your own paparazzi service, offers disruptive innovation opportunities for photography and event services businesses.
3. Market Research and Consumer Insights - The rise of crowdsourcing and consumer insight platforms presents opportunities for Market research and consumer insights industry to provide businesses with more efficient and diverse methods for gathering insights and ideas.
4 Featured, 5 Examples:
60,249 Total Clicks
Date Range:
Mar 08 — Oct 08
Trending:
Mild
Consumer Insight Topics:
