ClarityLife
Going Like Sixty — April 3, 2008 — Lifestyle
References: clarityproducts
It's a geezer phone! Clarity, a company that makes stuff so older people can communicate better, introduced the ClarityLife, a new easier to use cell phone. It's a simple phone with a large display and prominent buttons. Sound is amplified, and it features a one button emergency response feature.
Since it's a geezer phone, there is no long term contract is required. HAR!
Implications - Although consumers are becoming increasingly technologically advanced, simple design is still of high value. Be it minimalist Apple products or phones like ClarityLife, toned-down technology pieces are more popular than ever. Ultimately, a combination of carefully selected special features matched with a sleek aesthetic far surpasses an overflow of useless features on a heavily adorned piece.
Since it's a geezer phone, there is no long term contract is required. HAR!
Implications - Although consumers are becoming increasingly technologically advanced, simple design is still of high value. Be it minimalist Apple products or phones like ClarityLife, toned-down technology pieces are more popular than ever. Ultimately, a combination of carefully selected special features matched with a sleek aesthetic far surpasses an overflow of useless features on a heavily adorned piece.
Trend Themes
1. Simple Technology Design - Technology with minimalistic design is becoming increasingly popular among consumers.
2. Communication Technology for Seniors - The market for communication technology designed specifically for seniors is growing.
3. Emergency Response Feature - The integration of emergency response features into communication technology is trending.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can benefit from producing simple technology designs targeted at seniors.
2. Healthcare Technology - The healthcare technology industry has the potential to expand by creating communication technology designed for seniors with emergency response features.
3. Telecommunications - The telecommunications industry can seize the opportunity to create products for seniors with specialized features and easy-to-use designs.
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