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Credit Crunch Couture

Saving money during a time of crisis

Implications - The 2008 credit crisis is pointing toward a turn for the worse in 2009. As a result, people are looking at different ways to save money. Following hot on the heels of the craft and DIY home project movement is that of self-made clothing. Consumers are seeking kits, how-to guides and inspiration.
Trend Themes
1. DIY Fashion - The trend towards making DIY fashion pieces at home is growing due to the desires to have unique pieces, save money, and reduce waste.
2. Eco-fashion - With consumers becoming more environmentally conscious in recent years, there is growing attention towards recycled and sustainable fashion pieces.
3. Customization - Consumers are increasingly interested in products that allow for customization and personalization, allowing them to have a unique and individual product.
Industry Implications
1. Fashion Retail - The fashion industry can benefit from these trends by offering customizable and eco-friendly products, as well as creating DIY kits and guides that allow customers to create their own unique pieces.
2. Craft and DIY - The craft and DIY industry can take advantage of the trend towards making DIY fashion pieces by creating products and kits specifically catered towards fashion design.
3. Sustainability - The sustainability industry can benefit from the trend towards eco-fashion by developing and promoting recycled and sustainable materials and products.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 13 Examples:
579,480 Total Clicks
Date Range:
Nov 07 — Oct 08
Trending:
Hot
Consumer Insight Topics:

Featured Examples

DIY Shoe Design Tutorials
DIY Shoe Design Tutorials
Bobsmade Colors Your World
German artist ‘Bobsmade’ has been selling her DIY-like shoes, belt bags, tees, and hats for years.  Recently, due to popular demand, she made a tutorial video for those wanting to follow in her footsteps.… MORE
High Fashion DIY
High Fashion DIY
Vogue Knitting
Will knitting become hip again? It almost looks that way. Not only are celebrities doing it, but it's being featured in fashion magazines too. As more people turn to their own hands to create the fashions… MORE
DIY Eco-Fashion Accessories
DIY Eco-Fashion Accessories
Recycled Kimono Tie
The term "recycled fashion" doesn't necessarily sound appealing, but stunning ties made of old kimonos prove that eco really can be chic. While this company shows only one version, the tie is sure to… MORE
Felted Jewelry
Felted Jewelry
Strong Statements with Soft DIY Bling
Felting is a huge movement in the home crafts industry in Germany. The country has a growing group of people, mostly women, enamored by DIY culture, and felting is one of the most popular, alongside beading.… MORE
DIY Status Bags
DIY Status Bags
Printable Hermes Kelly
Stop fantasizing about owning the much-worshiped Hermes Kelly bag and get one of your own! This is even better than buying it from the boutique because you actually get to customize it by choosing the… MORE
DIY Credit Crunch Fashion
DIY Credit Crunch Fashion
Dame Vivienne Westwood S/S 2009
Veteran British designer Dame Vivienne Westwood launched her Gold label Spring/Summer 2009 collection with a DIY theme. Her clothes offer inspiration to those who wish to make fashion statements on limited… MORE
DIY Sneaker Designs
DIY Sneaker Designs
Sneakart Personalized Skins
Sneakart just made the world of personalized sneakers a whole lot cooler. Sneakart creates thin 100% PVC-free graphic films, or 'Sneakskins', that you can then apply to your own shoes. The skins are both… MORE
Paint Your Own Polo Kits
Paint Your Own Polo Kits
Ralph Lauren DIY Shirts
Polo Ralph Lauren's "Paint Your Polo Kit" will make a lot of kids happy because now they will have the creative license to make their clothes dirty. Each paint can kit is complete with a set of tools… MORE
DIY Footwear
DIY Footwear
SimpleShoes.com
This is ridiculous! I think I am going to order a pair. STITCH-IT is the do it yourself shoe. You can buy a pair of shoes that you've designed yourself for $65.00 from SimpleShoes.com, or you can check… MORE
DIY Doodle Bags
DIY Doodle Bags
Scribble Couture
These bags are perfect for those moms who like to brag about their kids' supposed artistic inclinations when, most of the time, it is just plain (and very normal) doodle. Scribble Couture will allow those… MORE
play_circle_filledDIY Fashion
DIY Fashion
Scoodie How-To
Not so long ago, we introduced you to new fashion hybrid, the scoodie, a cross between a scarf and a hooded sweatshirt. If you haven't been able to get your hands on one, either because you couldn't find… MORE
Build-a-Bag
Build-a-Bag
Anna William DIY Site
An online company now makes it possible to create your own bag. Is this how Paris Hilton got started in the handbag-making business? Probably not, but Anna William gives you the chance to be the designer.… MORE