Consumers are seeking ways to make eco choices easier
Implications - For decades, western society, in particular North America, let water run without thinking. With the new push to conserve, however, people are becoming a lot more conscious of their daily water expenditure. This increased awareness and eco commitment has led to the success of many developments in conservation products.
Trend Themes
1. Water Conservation Awareness - Increased awareness of water conservation is leading to the development of products like water-saving showerheads, faucets, and toilets, helping to reduce consumers' water usage and carbon footprint.
2. Innovative Product Design - Interior product designers are integrating chromotherapy, or light therapy, into water fixtures like shower heads and faucets to provide consumers with a spalike quality and promote wellbeing at home.
3. Unconventional Advertising Methods - Companies are utilizing unconventional advertising approaches to promote eco-friendliness, such as the MTV Switch 'Slash' PSA campaign which encourages public urination as a way to save water.
Industry Implications
1. Home Decor/improvement - Home decor and improvement companies are integrating environmentally-friendly features into their designs, such as energy-efficient lighting and water-saving fixtures.
2. Sanitation and Waste Management - Companies in the sanitation and waste management industry are developing innovative new products like waterless toilets that reduce waste and conserve resources.
3. Marketing and Advertising - Marketing and advertising firms are finding creative ways to promote eco-friendliness and environmental responsibility, utilizing unconventional tactics as a means of driving consumer behavior.
5 Featured, 1 Examples:
41,265 Total Clicks
Date Range:
Dec 07 — Oct 08
Trending:
Mild
Consumer Insight Topics:
