In a go-go-go society, there's a push to make all things portable
Implications - Western culture has been constantly on the move for years now, hence the dawn of convenience culture which innovates so you can take your life with you. In 2009, people will be more mobile than ever thanks to a plethora of jobs that enable employees and entrepreneurs to work virtually through the internet.
Trend Themes
1. Portable Convenience - The rise of portable lifestyle products has disrupted traditional ideas of convenience, with customers now expecting mobility.
2. Packing Small, Thinking Big - Businesses are producing products that serve a purpose and don't take up much space, expanding the limits of what people can do when they travel.
3. Integrated Mobility - There is a trend towards seamless mobility as consumers want portable devices and furniture that integrate with their lifestyles.
Industry Implications
1. Travel Accessories - Companies and startups producing luggage, mobile gadgets and accessories are capitalizing on the growing trend for portable convenience.
2. Home Goods - The growth of portable lifestyle products is pushing the boundaries of traditional home products, such as furniture and kitchen appliances.
3. Professional Mobility - Businesses are developing products that cater to the needs of professionals, allowing them to work from wherever they want without sacrificing productivity.
