Computer and virtual fantasy graphics overswarming real life
Implications - Instead of the virtual portrayal of real life in video games, clever marketing agencies of major gaming companies are integrating video games into real life. Due to the ubiquity and popularity of gaming, these campaigns are incredibly enticing, and also eye catching as the concept is still relatively new.
Trend Themes
1. Real Life/real World Integration - Incorporating video games into real life settings to create unique experiences can be a new marketing tool
2. Video Game-inspired Musical Instruments - Tweaking video game controllers to turn them into actual musical instruments opens up new avenues for creativity
3. Gaming-inspired Fashion Accessories and Furniture - Creating fashion and furniture items inspired by video games opens up a new market for unique, niche products
Industry Implications
1. Marketing and Advertising - Integrating video games into real-life settings for unique experiences can be a new marketing tool for businesses
2. Music Industry - Tweaking video game controllers to create musical instruments opens up new avenues for creativity for the music industry
3. Fashion and Furniture Design - Creating fashion and furniture items inspired by video games opens up a new market for unique, niche products
